Daisy Cakes

Daisy Cakes on Shark Tank Show

I Love Daisy Cakes - Season 3 - Episode 311

Kim Nelson on Shark Tank 

 Kim Nelson came into the Shark Tank asking for $50k for 25% equity in her cake business valuing the company at $200,000.00. Kim wasted no time in getting her greatest asset (a sample of her Daisy Cakes) into the mouth's of the Sharks. Every single male Shark had the same impression, all followed by, WOW. All the Daisy Cakes use only the best ingredient's from an old secret family recipe that has been passed down from Her Great Aunt, named Daisy. What makes the Daisy Cakes so unique other then the ability to have the Sharks all say wow while each trying a different type of cake, is Nelson's ability to ship the Daisy Cakes in the mail nation wide. In a specially made tin, Kim packs the cakes in dry ice and ships them right to your door.

How much does a Daisy Cake Cost?

Nelson says a Daisy Cake's cost $44.50 from her website which draws a quick "that's pretty pricey" from Barbara Corcoran. She then asks what it cost to produce a Daisy Cake. Kim responds with $18.50 which Corcoran gives her nod of approval on the profit margin. What makes Kim such a good cake maker is, in her own words, "It's my God Given Talent". Good Answer!

An Entire Line Of Daisy Cakes Delivered To Your Door!

Before appearing on the Shark Tank Show, Kim was acquiring the majority of her customer's from attending Holiday Trade Shows and Junior League Fund Raiser's which sold a lot of Daisy Cake's in big number's. Within the last 3 months (at the time of the taping) Nelson sold over $27.000,00 worth of Daisy Cakes from just 3 shows. This gets the Sharks attention but most of them think this is a small business play with not much room for future growth. They love the product and devote to becoming customer's, but refuse to give Kim even a counter offer on her business. Barbara Corcoran, the last Shark standing, actually agrees with the other Sharks and doesn't see this as a super growth company. She does however, see a very motivated entrepreneur that has all the ingredients of success already in place. It maybe a small investment (in Shark Terms) but one that has potential to make a good return on her investment. Barbara offers Kim the $50k she needs to expand the baking business for 25% of the company BUT she also wants $1 from every cake produced until she gets her investment back.

Barbara Corcoran's tweet after Daisy Cake's aired
On The Shark Tank Show!

Now I'm not an emotional type of person by any stretch of the imagination and I'm sure anyone that knows me would agree, but those few seconds when Barbara is laying out the details of the deal she is offering Kim is PRICELESS. Kim quickly realizes that her dreams are about to become a reality and all those years of dedicated hard work are about to pay off in a Big Way.

In those few seconds, the cameras managed to capture in Kim's eyes, what the whole "Shark Tank Show is all about" and why it has become such a huge Hit on T.V.

Daisy Cakes Update after The Shark Tank

Below is an excellent video that was filmed just 1 month after the Shark Tank first aired the Daisy Cakes and Kim Nelson. The cakes were so popular that it crashed the website for 4 hours before they could take the first order. Kim also mentions that they have already sold over 5000 cakes, at that time, which is already 1/10th of Barbara's initial investment already paid off. They are on track to sell the 50,000 cakes, in which Corcoran gets $1 off the top, way ahead of schedule.


Two months after airing on the Shark Tank, ABC did a follow up with Kim and her mother, Geraldine Adams. The total Daisy Cake sales are already past the 25,000 cake level resulting in Barbara recouping half her investment within just 2 months. Nelson is also proud of the fact that the entire  Daisy Cake operation is 100% domestic. She refuses to buy cake pans from China, instead they are made in New Jersey. The employee's now baking the Cakes has also sky rocketed to 240 creating much needed jobs for the area. 

In June of 2012 Forbes did a Round Table featuring all the Sharks on the Shark Tank Show. They were all asked what has been their best investment thus far from the companies they have invested in. Barbara claimed that her $50k invested in the "I Love Daisy Cakes" has been her most successful investment. She also says that she got her investment back within 3 weeks of completing the deal. Obviously this does not fit with the time line above, so I'm assuming Corcoran is also getting 25% of the profit's while also collecting $1 for every Daisy Cake sold. Either way, She is in pure profit now and will continue to be for as long as the Daisy Cakes are made.

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