Xero Shoes Update

Xero Shoes on the Shark Tank

Xero Barefoot  Running Shoes Season 4 - Episode 413 - 2-1-2013
ReRun May 31, 2013

Invisible running shoes/sandals on the Shark Tank Show
Steven Sashen and Lena Phoenix
Barefoot Xero Shoe Entrepreneur's
 So how do you get more of a workout while out running? You wear a pair of invisible Xero shoe's without all that cushion making it easier on you. Steven Sashen and Lena Phoenix from Boulder, Colorado are about to make this unique line of shoes very popular. The Invisible Barefoot Shoes, also now known as Xero Shoe's, is coming to the Shark Tank Show. These rather unique invisible running shoes are also known as Huarache's. Actually it's not a shoe at all, but a sandal would better describe the Huarache.

What makes the invisible Xero Shoe's Unique as a running shoe is the added benefit's while running practically barefoot. There has
actually been studies that dispute the advancement in running shoes as harmful to our natural way of running. Too much cushion makes it easier to run and therefore not as much energy expelled for the full benefit. Sure you probably could run faster on air supported shoes but is that really the point when your out exercising? They also will last much longer then a traditional pair of running shoes. In fact, the Xero Shoe comes with a 5,000 mile warranty. I'm not sure what happens after 5001 miles, but it's fair to say, Sashen and Phoenix stand behind the quality of their shoe's that are made to last a very long time.
Xero running shoes on the Shark Tank
Xero Shoe's come in several styles and colors.

Xero Shoes before the Shark Tank

Steven Sashen and Lena Phoenix started a company called "Feel The World" in 2009 which makes the original Invisible Shoe. It would make an interesting story if this business was started with the intentions of selling millions of  shoe's and changing the running world one runner at a time. It would make an even better story if it was started almost on a fluke that has grown into a phenomenon that it has.
Seen on the Shark tank - season 4 - Episode 413
Super Light Weight Xero Shoe
 Sashen started making his own Huarache sandals while training with a barefoot running coach that happened to be writing a book. The coach was interested in adding this form of invisible running shoe in his book and said he would if Sashen would put together a website for it. Lena Phoenix, Steven's Wife, at first thought it was a dumb idea and a waste of time. As the story goes, Steven agreed with her and let the idea go. That is until Lena went to sleep and then Steven got busy building a website. 

 The Invisible Shoe website went live on Nov. 23, 2009 and quickly caught on as barefoot running was getting a lot of attention. In the first 3 years, the business has sold over 25,000 pairs of the invisible sandal, now being re branded as the Xero Shoe. Just a few months ago in November of 2012, Sashan was quoted saying that 2012 sales were 100% over 2011 sales and 2013 sales are expected to quadruple 2012. There was no way of him knowing that Xero Shoes would make it on the Shark Tank at that time, so he may have to adjust those number's much higher after the Shark Tank Effect takes hold.

 These are very impressive number's in any ones book and I think the Sharks will also agree. It's most likely going to come down to the valuation and how far Sashen and Phoenix can project this type of growth in the future. The fact that they are re branding the name just before the Shark Tank air's is a fact that can not be ignored. Personally I still like the original Invisible Shoe name over the new Xero Shoes. I know, I get it, it's not really an invisible shoe, but it still sounds cool, and it's a lot easier to remember.

Barefoot running sandals
Xero Shoes • Original Barefootware
- As seen on Shark Tank on ABC TV
- "Barefoot.. PLUS!™" sandals
- worn by over 30,000 people in 87 countries, aged 2 to 92
- great for walking, running, hiking, gym-going, yoga, the beach... everything
- you get the fun and health benefits of being barefoot, with a layer of protection
- make them as simple as you want, or decorate them to express yourself
- custom-made to perfectly fit your foot
- inexpensive (starting at $19.95!)
- 5,000 mile warranty!
- WINNER: Grovie Award - Best Huaraches Sandals - TOP RATED: 94 out of 100 rating from The Running Clinic
Xero Shoes are the closest thing you can get to being barefoot... PLUS a layer of protection,
a perfect fit, and a style you can call your own.

Click here to learn more
Visit Xero Shoes Website
Xero Shoes on FaceBook
Follow the Invisible Shoes on Twitter

Xero Sandales after the Shark Tank Update

Steven and Lena came into the Shark Tank practically barefoot. They are the self professed "aging hippie athletes from Boulder, Co. and they are their spokes people". Steven wasted no time asking 400k for a 8% stake of the barefoot sandal business valuing it at a whopping $5 million. Robert Herjevic the "Ginny Pig Shark" puts the Xero Sandal's to the test and really likes them.

To justify this high valuation Lena says that since their website launched 2 1/2 years ago, they have sold over $650,000.00 of the Do-It-Yourself Sandal Kit's with Zero advertising. In the last 2 months they have already done over $130k and they are on track to do $1.2 million for the year. The most popular Xero Sandal retails for $24.95 and costs $3.40 to make. They sell them wholesale for $12.95 to 9 retail stores so far carrying the Xero Shoes.

 Kevin O'Leary make them an offer for the $400k but wants 50% of the shoe business. Steven shrugs off O'Leary's offer and says "I will get back to you on that". Robert Herjevic really does like the product and vow's to buy a pair but is not interested in paying $400k for them, He's out. Kevin jumps back in and wants to know about his offer. Steven counters with a 10% stake which has O'Leary saying "your out of your mind". Mark Cuban sees this barefoot shoe idea more as a bubble that is already getting more competition from other shoe companies. Cuban says you'd better take O'leary's offer because "Your bubble is going to pop". They are not willing to give up that much equity to O'Leary and do not even try to counter his offer again. O'Leary famously goes on record again saying "your dead to me". Sometimes I wonder if that's actually a compliment, especially after one of his famous low ball offers.

In the end there was no deal but I have a feeling we have not seen the last of the Barefoot Runners from Boulder. They are the perfect spokes people for this rather unusual but very comfortable running sandal.
They are just beginning their Marathon Run to Success one Sandal at a time.

10 comments:

  1. I like em, I'm barefoot a lot here in so Cal.

    ReplyDelete
  2. In the end there was no deal but I have a feeling we have not seen the last of the Barefoot Runners from Boulder. Best Casual Shoes For Men are the perfect spokes people for this rather unusual, but very comfortable looking sandal.

    ReplyDelete
  3. Anonymous7:11 PM

    I think they were smart to turn down kevin's low ball offer. They did $650K business in the first two years and have 9 retail outlets. I'd nurture that business. Obviously Kevin does not value it so you don't need someone like that in your business.

    I am going online and buying a pair.

    ReplyDelete
  4. I truly am interested in buying a pair. I have had problems with running for a while, i might try a pair. I believe it will work. I have Faith! These people are smart by creating this item.

    ReplyDelete
  5. Anonymous9:20 PM

    I can't wait to get my hands on some.

    ReplyDelete
  6. Anonymous10:13 PM

    We saw you on Shark Tank and loved you and your product. Can't wait to order them for our family. You were wise to stick to your value system and intuition that you have a concept and shoe that our family can't wait to get our feet into

    ReplyDelete
  7. Anonymous9:20 AM

    Keep on going you are on the right track. If I would have been a Shark I would have invested in your cie. If you ever go public I will be the first to buy shares.

    I.m just waiting for your site to be back on track to buy your super sandals. I have talked to some friends and I think that that they will do the same.

    Fantastic kept it up

    ReplyDelete
  8. Anonymous8:18 PM

    I don't get it. These are called "huaraches" and have been around for over 1000 years originating in South America and Mexico.

    ReplyDelete
  9. Anonymous5:31 PM

    Of course they are...And they are cheap and excellent footwear which hasn't been available here in the US for some time. They are better than so called 'running shoes' for running.

    ReplyDelete
  10. rondy8:15 AM

    Great site!

    ReplyDelete

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