Tower Paddle Boards

Tower Paddle Boards on Shark Tank

Stand Up Paddle Boarding - Season 3 Episode 309 - Update

Shark Tank Season 3, episode 9
Stephan Aarstol on the
Shark Tank Show
  Stephan Aarstol from San Diego, CA. and the SUP are making waves again in the Shark Tank. The Stand Up Paddle Board is kind of like surfing but a whole lot easier. In fact, Aarstol claimed on the Shark Tank Show that you can master a Tower Paddle Board in about 20 minutes and be out hitting the waves in no time. The new Tower Paddle Boards are sold exclusively online which helps keeps the overhead low and the retail price's very competitive for a quality stand up paddle board.

Stephan came into the Shark Tank looking for $150k investment in exchange for 10% equity which puts the initial valuation at $1.5 million for the Tower Paddle Board Company. He stumbles a bit in the beginning of his presentation but soon gets back on track
after Kevin O'Leary reminds him not to worry "It's only the biggest moment in your life". Stephan quickly regains his composure and gets Robert Herjevic talking about the Paddle Boards which he is already familiar with the sport.
Herjevic wants to know what makes the Tower Paddle Boards stand out from the competition. Aarstol said they did $3k in sales 4 months ago and did $35,000.00 is sales just last month alone, a ten fold increase. Stephan goes on to say that yes, the Tower Paddle Boards are on the lower price point of the market but the competition is selling theirs at the traditional retail stores with higher overhead costs as where the Tower Paddle Board is marketed exclusively online giving you a much better paddle board for the same amount of money.


Paddle Board on the Shark Tank Show
Tower Paddle Boards Swimming
with the Sharks!
Mark Cuban jumps in and wants to know what his cost per acquisition is and how he is generating his website traffic. Stephan confidently says that he is an Internet Marketing Expert and all the website traffic they are getting does not cost him anything. Kevin O'Leary is shocked to learn that the Tower Paddle Board website never pays for any of it's traffic but instead is created by ranking high in Google for the best keywords for Paddle Boards. Aarostol gives O'Leary an example. Try Googling "Best Paddle Boards", we might not be #1 but we do rank 3 out of the top 4.

 O.K.- you know I just had to Google It this many months later and see if the Tower Paddle Boards still held 3 out of the top 4 rankings for that keyword and I'm sorry to say that they now only rank twice in the top 4. The two that they do rank in though is 1st and 2nd which I think more then proves his Internet Marketing ability.
Mark Cuban understands completely what these unique abilities bring to the negotiating table and gives him a thumbs up. Kevin O'Leary makes yet another low ball offer for $150k but he wants 50% of the paddle board business. Stephan clarifies he is not interested in working for O'Leary, he says "you can't hire guys like me". Kevin finally goes out which makes Mark Cuban Very Happy. He likes to invest in People and he wants to invest in Stephan. Cuban offers him $150k for 30% of the business but he also wants a "first right of refusal" on any future inventions that Aarstol brings to market. "I'm a business builder", Cuban says, "I take small things and make them great things". Stephan Aarstol and Mark Cuban make a deal on the Shark Tank which does get successfully completed.

Tower Paddle Boards Shark Tank Update

Shark Tank Investment with Mark Cuban
 So how is business after the Show and working with his new billionaire partner? In a single word "Fantastic". Sales started pouring in right after the Shark Tank first aired and has no signs of slowing down anytime soon. The business went from $100k in total sales pre Tank Shark to over $1.7 million for all of 2012. Aarstol has now set his goals much higher for his little paddle board company and now looks to become an industry leader in the SUP Sport with the help of his new business partner. Mark Cuban is also very happy how thing's have evolved. A few months ago Cuban was quoted saying that the Tower Paddle Board investment has been one of the most successful deals that he has completed on the Shark Tank Show so far. The profit's that Mark is making off the paddle board business is certainly helping him finance other start-up company's on the Show as he has been on quite the investing spree this season.


 This is one Shark Tank Success Story that is just getting started with a huge amount of growth potential still yet to be explored. Does the Tower Paddle Board Company have what it takes to become one of the few Shark Tank Investments to reach 8 figures a year? At the rate they are growing this could become a reality in just a few more years if they continue at this pace they are currently on. 

Shop Tower Paddle Board's Online

3 comments:

  1. Great blog.. Thanks a lot for sharing some interesting ideas in here..

    ReplyDelete
  2. Stand up paddle boarding can be wonderful and challenging, in that paddle boarding can be carried out in many types of water which requires a specific board for that specific purpose. From white water to racing, there are plenty of types, styles and designs when it comes to paddle boards. water sports

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  3. As of March 2014, he still ranks first in Google, but there are not multiple listings any more. Great to see he survived all the Google updates though.

    ReplyDelete