Urbio Wall Garden

Urbio on Shark Tank Show

Vertical Wall Garden - Season 4 - Episode - 414

Urban Wall Garden Inventoers
Jared Aller and Beau Oyler
Inventors of the Urbio Wall Garden

The Urbio is a "Urban Vertical Garden" which was invented by Jared Aller and Beau Oyler to solve a problem while living in an urban apartment. Having virtually no space to grow any type of garden in his close quarters, Aller decided to think outside the box and use the available space not normally considered a good growing area, his walls. A vertical indoor garden that you could easily take down your pot's at any time to water and take care of your plants. If it's going to be hanging on your wall, you of course want it to look stylish and compliment your decor. Maybe even add a few more pot's with memento's to make it the center piece of the entire room. The team solved all these problems with a simple solution found in another Successful Shark Tank Product, the ReadeRest.
Shark Tank Show - Episode 414 - 1-11-2013
Urbio Wall Garden using several Vessels
In the conception part of inventing the Urbio, they came up with their own slang
for some of the component's for this vertical wall garden. You first start with whats called a wall plate which you can add as many as you'd like in just about any combination to personalize your wall garden. You then use whats referred to as vessels (uniquely designed flower pots) which come in a variety of sizes that magnetically attach to the wall plate exactly where you want it to grow. The bigger the vessel, the more magnetic power is built in to hold your flower pot on the wall. Pretty cool, huh? This puts all the creativity of this product in your hands as to the over all appearance. How would you design your Vertical Wall Garden? The possibilities are endless as you can easily expand or re-arrange your Urbio wall garden at any time.

Another Kickstarter.com Project on Shark Tank Show

It is almost becoming a weekly tradition that the Shark Tank features at least one product that was successful on Kickstarter.com. This week there are two successful products that first started out looking for seed money using this platform. Jared Aller and  Beau Olyler first set out to raise $15,000.00 to kick start the Urbio project. By the time the campaign ended, they raised over $77,000.00 from over 800 backer's in May of 2011. Needless to say, the demand for a vertical wall garden has been growing ever since. According to the website they have the Urbio in approx. a dozen retail stores across the country which most likely will more then double once a few more million people see it on the Shark Tank Show.

How much does a Urbio wall garden cost?

The neat thing is you can make it as big or small depending on your available space. The shorty vessel (the smallest flower pot) costs only $15 while the largest vessel, the Big Daddy cost's $35. One of the Best Sellers of Urbio is the The Big Happy Family Wall Planters which is an entire kit that you can expand upon as needed. The Big Happy Family consists of 6 vertical wall vessels of various sizes and 6 wall plates for $175.00 while the Urbio Happy Family Wall Planters has a more modest cost of only $75.00. All of the vessels work just as well sitting on a desk or any flat surface as they do magnetically hanging from your wall which can add even more pizazz to your indoor garden.
Vertical wall garden seen on Shark Tank Show
The "Big Happy Family" Wall Garden Kit
Not exactly the cheapest flower pots on the market, but then again these are not like anything else out there on the market. For a couple hundred bucks you can add a living center-piece to almost any wall that is guaranteed to get the attention of your guests. A fantastic conversation starter.

My biggest concern was the weight from holding so many vessels up in a vertical fashion just using magnets. You would really have to secure the wall plate's extremely good depending on your choice of vessels. I found this article that just installed the Big Daddy Wall Garden a few months ago. By the looks of all those holes, I would have to say the Urbio is not going anywhere. You might want to consider that (all the holes) before you decide where to install your vertical garden.
Thinking out loud- Why couldn't you mount your Urboi Wall Garden on a finished piece of plywood first and then secure the plywood directly to the wall studs? Bigger bolts, yes, but a whole lot less of them making holes in your drywall. Kind of a back plate for the wall plate. (just an idea)

Cool Invention but will the Shark Tank like it?

The price point may scare a few of the Sharks away, but then again, maybe that's why they need an investment so they can get their production cost's down. There is some competition in the vertical garden market but from the other ones I looked at, the Urbio would be my clear choice for several reasons. #1 I love the fact that you can easily take down the plants to water them by releasing the magnetic pull and easily rearrange them as needed. #2 is the modern style that would compliment most rooms as a functioning decor. #3 They made it on Shark Tank :) so they must be doing something right.

Shark Tank Update After the Show

Beau Oyler & Jared Aller confidently came to the Shark Tank seeking $300k for a 12% stake in the company. They have orders coming in from all around the world creating over $125,000.00 in sales in just 4 months. Mark Cuban announces that the Urbio has already been solicited to him in the past and therefor goes out as a potential conflict of interest. Interesting. The time line might suggest that Mark may already be an investor in the earlier start-up phase, thereby giving him an unfair advantage if he was to strengthen his position because of the Shark Tank Show. Most of the sales have been from the Urbio website and 25 retail locations. They have plenty of order's coming in, the problem is working capital for more product to keep up with demand. I must say, although stressful, that's not a bad problem to have. The duo also have a
Kevin O'Leary starts the negotiations with a reasonable offer of the $300k they are asking for and 20% stake in the business. Robert Herjevic makes an offer for $400k and 20%, but he wants them to use the extra $100 grand to hire someone to work full time on the Urbio.
Lori Greiner wants to know about cost reduction in making the Urbio. There is a deal in the works in China with a magnet dealer which will greatly reduce the cost of the product. Greiner then makes the same deal as Kevin, $300k for 20% stake in the business, then goes into her famous QVC speech to sway them her way. Kevin O'Leary really likes this product and pays them a compliment for the styles hip modern look. He tells them this is your market and not Grandmothers watching QVC. Lori blows up and compares him to a golf ball. Small, round and something she wants to hit 300 feet away. I think she had that one stored up and ready just for the right moment.
Beau Oyler & Jared Aller had 3 very good offers from 3 different Sharks when they bring out their Ace In The Hole, a good thing to have when dealing with the Sharks. They announce that they have a signed purchase order worth over $150k for the very first order. Lori wants this deal and drops her percentage to 15% if they say yes "right now". Robert quickly drops his percentage to 17.5% to sweeten his $400k offer. O'Leary refuses to budge from his offer. The obvious choice for this product, Lori Greiner, which closes the deal for $300,000.00 and 20% of the business.

Another Very Good Deal For All Parties Involved!

More Information on Urbio Wall Planters
Urbio Wall Garden on FaceBook
Follow Jared Aller and Beau Oyler on Twitter

7 comments:

  1. Anonymous8:20 PM

    OMG I love this I have always wanted to do this in my apartment I love plants and ot is just beautiful. The price is a little high I want to do a wall larrge in my living room and all around in my kitchen. Where can I go to get them and really see the product size.

    Best of luck to you guys,

    Barbara

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  2. Anonymous9:16 PM

    I want one but I would like it to cost less.
    Can't spend my green on that much green

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  3. Anonymous10:00 PM

    Great idea! Would buy it but too expensive

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  4. Anonymous6:49 AM

    Love it! But too expensive:(

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  5. Anonymous12:07 PM

    Ditto on the price - but LOVE the clean design. Definitely something that looks like it belongs in the Container Store!

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  6. Anonymous4:24 AM

    To pricie bring cost down and will sell a lot....

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  7. Anonymous2:09 PM

    Didnt she get only 15%? They didnt say yes right away but she didn't say it dropped back to 20%.

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