Vinamor Wine Aerator on Shark Tank
Vinamor Aerator Season 3 - Episode 309 - Update
Gary DeJohn is the inventor of the Vinamor, a wine aerator system to properly breathe a glass of wine within seconds. By pouring your wine in the Vinamor sitting on top your wine glass, it creates the greatest amount of surface area to breathe much faster then traditional aerators. DeJohn came into the Shark Tank with this invention that he was sure he could snag at least one shark on, specifically Kevin O'Leary, who is a connoisseur of wines and even owns his own Winery in Canada.
Gary started with his presentation asking $75k for the wine aerator business in exchange for 30% of the equity. To demonstrate how fast his aerator works he gets O'Leary to come up and taste test the same wine but one poured Thur a Viamor. Kevin confirms it does indeed work and decides to keep his sample of wine as he walks back to the Shark Tank. Another neat built-in feature that would appeal to any Bar, Night Club or Winery that sells wine, is the ability to pour exact portions every time, thus making the Vinamor pay for itself in a short amount of time.
At that time, Gary has sold about 1000 Vinamor's directly to consumer's at a Restaurant he works at and where this invention originated to fulfill a need for a better wine aerator. Most of his wine customer's end up taking one home at a retail cost of $40. DeJohn's cost to produce a Vinamor stands at $20 at that time. According to our connoisseur wine loving Shark Kevin O'Leary, that's way too much for this product. DeJohn agrees and that's why he needs this investment so he can find a cheaper manufacture oversees. As cool as this invention is for the wine market, then Sharks seem to go out in quick fashion, All but O'Leary was left. He complimented DeJohn on his design and the revolutionary way of ccombining an aerator with a way to also measure the quantity but ultimately he is already in that business with other aerators and also goes out. Gary did not want to take no for an answer (and I can't blame him) and he takes one more shot at Kevin by offering him 45% of the business, but O'Leary has already made up his mind.
Vinamor Aerator after the Shark Tank Update
Gary may of not made a deal with the Sharks but it did little to slow down the Vinamor progress as the Shark Tank Effect created thousands of new orders from all over the world. His phone was slammed with other investors all wanting a piece of the wine aerator business. From what I was able to find out, DeJohn still owns 100% of the business and may not be looking for investors at this time. He was able to get a better manufacturing deal to lower his costs and they now retail for only $24.95 on his website.
One interesting fact that was reveled after the show was that he sold most of the Vinamor's to the producers and a few of the Sharks, including Kevin O'Leary. So now, I guess Kevin really does own them all.
Visit the Vinamor Website
Vinamor Wine Aerator on FaceBook
Follow Gary DeJohn on Twitter