Hip Chix Denim Jeans on Shark Tank
Quality Women's Blue Jeans - Season 4
|Aimee Miller and Megan Carrecker|
Inventors of the Hip Chixs Blue Jeans
O.K. Lady's, I need your help on this one. How much would you spend on a high quality pair of Blue Jeans made in the USA? Now before you answer that, you need to know that these are touted as the most comfortable, softest pair of Jeans you have ever worn and designed to have your best asset's really stand out. The two Hip Chicks from Dallas, Texas and the inventors of the Hip Chixs Jeans are coming to the Shark Tank to test how much you are willing to pay for the best pair of jeans you have ever worn.
Aimee Miller and Megan Carrecker are both Texas Natives and former Baylor University graduates that have always been passionate about designing a better pair of blue jeans and starting their own Brand with a western flair. After four years and dozens of pro-to-types later, the Hip Chixs Jeans was born in June 2011 with raving revues all around Dallas. This happened to be right in the middle of a heat wave which would seem like a disadvantage trying to start a new line of blue jeans, but in fact it turned into a clever marketing strategy that was picked up by several news outlets.
Unlike most blue jeans on the market that can be uncomfortable to wear when it's really hot outside, the Hip Chix Jeans are made with very soft and stretchable fabric that allows them to breathe during the scorching heat. It turns out that the Hip Chicks very much had this problem in mind when deciding on the fabric, which in turn made for a very good story that coincided with their launch.
|Hip Chixs Blue Jeans|
Currently on the Hip Chix website they have 2 styles of denim jeans to choose from, the Skinny Bootie and the Straight and Narrow. Each pair sells for $187.00 and ranges in sizes 25 to 30. This does include shipping within the US and interestingly, they only sell to the US Market at this time. Now here is where I need your help. WOW, is that the going rate for a nice pair of women's blue jeans these days? I wear blue jeans 98% of the time and cannot ever remember seeing a pair in this price range. On the other hand, I get it. I have been in enough western bars, and yes, a nice tight fitting pair of blue jeans has been known to get my attention. $200 nice? I have no idea but they were worth taking a second look.
So whats the Shark Tank going to think about these Hip Chicks in their Hip Chixs Jeans?
This one might be a tough one for the Sharks. Lori Greiner most likely will go out rather fast because this is way out of her preferred price range and her market in general, but the other Sharks will be very interested in her opinion. Daymond John would seem like the best fit (no pun intended) and knows this particular market the best, but if they do not already have some impressive sales numbers, he will most likely make another offer for controlling interest. It seems Daymond may have learned his lesson in past season's dealing with a few smaller Brands and now values his time at a higher level. The good part about accepting a deal with John for controlling interest is he is worth it and will take that Brand and Make It A Success.
Mark Cuban will of course want to see how well they really do know the denim market and how passionate Aimee and Megan are about the business. Mark, as always, invests in people first, the product second and the money part farther down the list. Always the wild card and always ready to make a fair offer if he likes what he sees.
It's a niche market for a very specific body build at a price point that further narrows down potential customer's. It will certainly be interesting how the Sharks handle the Hip Chixs Jeans.
Visit the Hip Chix Website
Find Aimee and Megan on FaceBook
Follow the Hip Chixs on Twitter
Just curious? How much is the most you have paid for a pair of Jeans?