Muddy Water Camo on the Shark Tank Show
Photographic Camouflage - Season 4 - Episode
|Steve Maloney Inventor of the|
Muddy Water Camo Company
To really stand out in the very lucrative and crowded multi billion dollar Camo market you best have a product that really blends in. Steve first conceived of this unique camo design while out Duck Hunting on one of many hunting trips throughout the years. In fact Maloney, a Veteran Duck Hunter for over 30 years, has faithfully always kept up with the new Camo designs and was always on the lookout for a better camouflage pattern for his type of hunting. It doesn't take long to walk into just about any Sporting Goods Store that sells camouflage clothing and see most patterns are geared towards the Deer Hunter and not so much for the Bird Hunter.
He needed a pattern to blend in with marshes but it seemed this entire market had been neglected. If you can take a picture these days and put it on a T-Shirt, then why not cover the whole shirt in Nature's Camo? Specifically the exact same water feature's that the birds see in the air as they are flying above.
The Muddy Water Camo was a great idea that has taken 4 years to manufacture and develop the ultimate Duck Hunting Camo patterns. Stephen Kirkpatrick who is an award winning wildlife photographer, was brought in as a partner to photograph the most realistic natural camouflage patterns that the outdoors has to offer. After 1059 photo's ans over 100 pattern drafts later, the Muddy camo Company was in business and officially launched in February 2012.
This is such a cool invention that really does have an enormous potential to revolutionize this entire industry. Not only to change the camo market but create brand new markets that have not even been thought of just yet. Maloney and Kirkpatrick quickly branched out to include waders, masks, hats, gear bags and gloves using their patent pending process and now even offer photographic camo patterns for boats, trucks and any other hunting vehicle you may want to camouflage. As their slogan goes "Any kind of terrain- For any kind of game". This is the most realistic camouflage on the market (period).
Being an avid hunter myself and spending some time in the Military wearing camo for a few years, I thought it would be interesting to see how much does our Military spend on Camouflage clothing. First off it seems all the different Branches can not make up their minds on which computer camo patterns they prefer. The Army alone wasted $5 billion on a new poorly designed camo pattern and will now spend an additional $4 billion to replace them. They could save a whopping $82 million if they would partner with just one of the other Service's and agree on a camouflage pattern worn by both Branches.
The current camouflage pattern for Soldiers deployed to Afghanistan is the OCP (Operation Enduring Freedom Camouflage Pattern) which has been in use since July 2010. It is considered to be an extremely effective camo pattern, as far as computer patterns go, but came at a cost of $3.4 million to develop. For that kind of money, you sure could develop a whole lot of film.
This is an easy call for me, ( if I was a Shark anyway :) I think at least one of the real Sharks will be interested in this very unique Brand that has first movers advantage using this patented technology.
I know Daymond John is an avid Outdoorsman that also knows a thing or two about Branding and Licensing and would certainly make an obvious great partner. That is if they can agree on the terms because Daymond seems to have tightened his belt a little bit and has been a tougher negotiate lately.
The fact that they have the technology to dramatically streamline 100% natural photographic camo gear at a fraction of the costs now being wasted just in the Military, could easily turn this business into a multi-billion dollar enterprise from just this market alone. Hunter's are going to LOVE THIS as with any Service Member knowing they are wearing the BEST camoflage for that particular mission. Peel and Go, have they even considered this as a new tactic? Just like a camilion that adapts to it's surroundings, it could become a reality with this technology.
Who the heck wants to wear computer generated camoflage when they could be wearing the Real Deal?
Deal or no deal, this is one Brand that I will be buying myself. The Muddy Water Camo gear is already available in several Sporting Goods Stores around the Country but none that are here in Colorado. I have a feeling that might be changing very soon.
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