CupCake's In A Jar on Shark Tank
|Dani Desroches and Tracey Noonan|
Inventors of the Cupcake In A Jar
Tracey Noonan and Dani Desroches, are the mother daughter team and co-owners of the Wicked Good Cupcakes from Cohasset, MA. What started out taking a cooking class together to spend some quality time for the mother/daughter team, soon grew into a full time business that continues to gain a loyal following. Their tasty treats became so popular they needed a better way to send them in the mail and decided on the "Cupcake In A Jar" method that solved several problems and yet at the same time, became synonymous with the Wicked Good Cupcakes Brand.
As with all new start-up businesses, the more press coverage the better. How's that saying go? "Any Publicity is Good Publicity" Especially if your seemingly innocent invention is considered a National Security Risk. The Wicked Good Cupcakes managed to get nationwide news coverage when a passenger tried to board a plane so they could have a cupcake snack for the flight. Why would anyone put a cupcake in a jar and attach a spoon to it? There must be something more to this wicked good cupcake that was confiscated on the spot for violating the 3-1-1 rule.
"Keep Away From Airports"
This was the start of what would become known as "Cupcake Gate" and a big reason for the success of Dani and Tracey's delicious cupcakes.
In a round-a-bout way we have our Airport Security to thank for getting the Wicked Good Cup Cakes on the Shark Tank Show. I wonder if they would accept a few cupcakes in a jar for all the publicity that no amount of money could ever buy? You might want to get rid of the spoon first.
Wicked Good Cupcake's Update after the Shark Tank
Another interesting part about this particular Shark Tank product was the fact on how much information was given about the products involvement with the show before it even aired. Most of the time the producers are very hush hush about any of the contestants before their episode even airs, and yet, just like the Drop Stop, they seemed to of made an exception to their own rules.
If you have not seen the Good Morning America clip filmed almost 6 months ago, then I will not spoil it for you on which Shark does indeed invest in the Wicked Good Cup Cakes. I can tell you one thing, it's the least likely Shark that I would predict to invest into a wickedly good company.
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