Tail Lightz Update

Tail Lightz on Shark Tank

Light-Up Magnetic Stickers - Season 3 Episode 301

Kyle Rainey season 3, episode 301
The Finished Tail Lightz Product
After the Shark Tank Show
 Kyle Rainey is the inventor of the Tail Lightz magnetic stickers made to light your assets up. If you’re seeking a little added attention in that department, then this product is guaranteed to get you noticed. That was at least my impression when Rainey first came into the Shark Tank with two female models and proceeded to show all their assets off.

The Tail Lights Magnetic Stickers was an inspiration of Kyle's when his young Daughter wanted a pair of light up sneakers that flashes LED lights as you move around. It's a cool invention that I myself bought a pair for one of my kids which always seemed to get a lot of attention. He came into the Shark Tank looking for a $50,000.00 investment in exchange for 50% of the Tail Lightz Business which was a brand new concept at the time.

The lights on set dimmer and the music comes on to create a night life atmosphere as Kyle and his two models start dancing it up and showing off their tail light assets. The first thing you notice (at least I did) was how generic a lot of the Tail Light designs were. A few of the designs almost looked like clip art I have seen before. In fact I would bet on it, but there's a good reason why.

In hind sight we now know that Kyle Rainey is an avid inventor with over 80 inventions he is constantly working on.
Just like about any inventor on this planet, Kyle thought it would be a great idea to submit an invention to the Shark Tank Show and see if they might be interested. He sits down and writes a simple email to the producers explaining the Tail Lightz and Twinkle Cheeks magnetic stickers never really expecting a reply, but hey, at least he tried.

Apparently that simple email containing no video was still enough to get the producers interested in his invention. They contacted him approx. a month after he sent it in, and within another month's time Kyle was standing in front of the Sharks being filmed for National T.V. This has to be the fastest time I have ever heard of anyone getting in front of the Sharks, especially without going to a casting call first.

The only problem was the Tail Lightz Invention was just an idea on paper that was not an actual product. From getting an unexpected call from the Shark Tank producers, Rainey had exactly 30 days to come up with the designs, get the patents in place and have working prototypes to demonstrate on the Show. If that was not enough to keep him very busy, Kyle still had to come up with an audition tape and practice his pitch for the Show.

The prototypes were hand made by a local embroider and admittedly bulky in size. The finished product would be (is) much slimmer and a lot easier to sit your asset down when not being lit up. Convincing the Sharks that the finished product would be more comfortable to wear along with more stylish designs proved unsuccessful.
Mark Cuban asks one of the models "would you go on a date wearing sassy britches"? She hesitates long enough that the answer is probably no. Mark goes on about the core audience Kyle is targeting (but wasn't this idea inspired for kids?) and even his models might feel uncomfortable wearing Tail Lightz on their assets.
All the Sharks proceed to go out but Mark gives Kyle the best advice worth listening to hundreds of times over. Mark says "It doesn't matter how many times you fail, all it takes is one, that everybody can call you an overnight success". I strongly believe that statement and I believe Kyle does as well. He has at least 79 other inventions and it only takes one.
The fact that Kyle was able to take an idea on a piece of paper and get it on the Best Business Reality Show in History within 30 days’ time is a Huge Success all in its own.
I'm sure Kyle has thought long and hard about what he might have done different if he had more time to prepare. After reading his story there is no doubt it is an amazing accomplishment in such a short amount of time. But I just cannot get over the fact why he chose to demonstrate a predominately younger kid’s product with more of an adult themed presentation. Had Kyle brought in his own kids to demonstrate the Tail Lights and the many other possibilities other than focusing on your assets, who knows, the Sharks might of 'Got It" and a deal may of been made.

Tail Lightz Update

 According to the Tail Lightz website it looks like they changed the products name to the Blinkerz. A much better name and more suited for its targeted audience IMO. The designs are still limited but you can get your own custom Blinkerz made in quantities as low as 50 units. The finished product is a reusable peel and stick patch that makes them easy to take off and change the designs.
With a brand new name, slimmer and more hipper designs focusing on a more targeted audience could Kyle Rainey and the Tail Lights make another appearance on the Shark Tank Show now that he has had the time to prefect his invention? Maybe not this one, but the odds of seeing Kyle with another invention on a new episode look extremely good. Hopefully they will give him a little more time to prepare next time around.

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