Chapul Cricket Bars on Shark Tank
Energy Bars made with Crickets - Episode 523 - 3-21-2014
|Cricket Energy Bars owner Pat Crowley|
on the Shark Tank Show 3-21-2014
Now to get the word out on perhaps one of the best energy bars packed full of protein, Pat first needed to raise $10,000.00 to bring his Cricket Energy Bars to the market. By the end of a Kickstarter campaign which ended in July of 2012, Crowley successfully raised over $16,000.00 from over 370 willing participants. By looking at the comments left on Kickstarter, the reviews are overwhelmingly positive, and people really do like the taste (and health benefits) of these Energy Bars made with crushed up Crickets.
Comparing crickets to other sources of foods we eat, the results are startling, if only we could get over the fact it's an insect, instead of a nice big juicy cow. Did you know insects convert grain into protein 10 times more effective than cows or pigs?
Chapul Cricket Bars before Shark Tank UpdateAfter watching a few YouTube Videos about the Chapul Energy Bars and how they incorporate freshly ground-up crickets into the flour used for the recipe, my mind started to wonder about other possibilities. If Cricket Energy Bars become a big success, then why not add a line of "Fire Ant Bar-B-Que Sauce" or perhaps a "Termite Donut" filled with lots of little holes. Why stop with one insect when you could create an entire Brand New Food Brand based off insects as the main protein ingredient. O.K., maybe I'm getting a head of myself before seeing if insects can become an acceptable form of food in this country, but the novelty alone would make you at least want to try it.
As far as the Sharks go, hm, statically speaking, the first impressions of the product is almost becoming a dead give-away if a contestant gets a deal on the Shark Tank Show or not. Considering we're talking about cricket infused energy bars, this might not exactly be a very good first impression.
The trick here is to get those Sharks munching on insects as fast as Crowley can, which might be enough to persuade them eating crickets are not that bad after all. On the other hand, it might be a better business strategy if the Sharks try a Chapul Bar before being told what's in it. LOL,,,ya, right!
Visit Chapul's Insect Eating Website