The Shemie by Shelton Wilder
It's been just over a month since we saw Shelton Wilder come strolling in the Shark Tank with her invention the Shemie. When she started her pitch I was certain she would get a deal with at least one Shark. If for anything else, for her enthusiasm towards her product and the fact that she got Lori Greiner to admit that she too would wear a Shemie. Unfortunately things got a little emotional and maybe off track as the Sharks pressured her into talking about some things she was not prepared to talk about. In the end she was not able to make a deal with the Sharks.
This isn't the Shark Tank Failure Blog
Having the advantage of knowing the outcome before the Shark Tank aired and the fact she did not get the financing she was looking for, Wilder had a Kickstarter campaign already in place to take advantage from all this publicity. Her goal was simple, she needed $29,000.00 to kick start the Shemie into high gear and bring these to market.
We'll I'm happy to report that the Shemie's Kickstarter campaign ends in 3 days from now and Shelton has already met and exceeded her financial goal. She will get the money and the Shemie is on it's way to a Huge Financial Success.
A word of advise (from a guy's perspective)
Obviously I'm not Her target market, then again, maybe I am.
The styles of the Shemie's are the Paparazzi Protector, the Hoppy Top and the Meet The Parents. These are all great names that have a distinct purpose for each style. But as a guy that might be interested in buying one as a gift, none of these names would exactly get me motivated enough to pull out my credit card and buy one. Why? Come on now, I'm a guy and (even thou I almost ordered one to help support this project) I just could not decide on the choices I had to choose from.
Now if there was a Shemie that was called something like the "Peek-A-Boo" I most likely would of ordered (at least) one. Nothing to risque but something you could wear "after" you meet the parents.
It's just my opinion, but it's something to think about when deciding on a name for a new product. Are you alienating potential customer's by being a little too focused on your target market?
Congratulations on reaching your goal Shelton. It's only a matter of time before the Shark Tank Show does an update featuring the Shemie's Success Story.