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Voyage Air Guitar

Voyage Air Guitar on Shark Tank

A True Success Story - 11-09-2012
Voyage air Guitar makes deal
Voyage Air Guitars and Jeff Cohen was one of the first businesses featured on The Shark Tank Show. In very first Season on Episode 3, Jeff made his first of many contacts with the Shark Tank Show. After this Friday Night, Voyage Air Guitars will become one of the most recognisable products ever featured on the Show.

Recap Season 1, Episode 3

The first time Jeff Cohen and his Son Josh brought the Voyage Air Guitars on the Shark Tank they were originally looking for $500k for a 5% stake in this very unique product. The $10 million valuation this puts on the company immediately made the Sharks
take a step back.
 When Josh first took a guitar and seemingly broke it in half, I myself was in awe and wanted to know how this actually worked. He conveniently tucks the strings in the hole and folds the guitar right in half. Cohen then shows off his patented hinge that he invented which makes this such a unique product. Kevin O'Leary puts it back together and verifies it is still in tune.
Voyage Air Guitar on Shark Tank
Jeff Cohen In The Shark Tank First Time
At the time of this airing, the Cohen's have already sold 800 units at $500 each for a total of $400k in sales so far. They need a investor to build up more inventory because they can't make them fast enough. One little small problem was that they are operating in a cash flow negative with these numbers which makes the Sharks question the valuation. Robert Herjevic wants to know why not just license the hinge idea to established guitar makers instead of making the entire instrument? Jeff says he needs to get the product demonstrated first, then see about getting a licensing agreement. 
Herjevic wants to know what he would sell the patent for, not to make guitars, but to license the hinge. Cohen responds he would be interested at a deal 49/51 in his favor for a cool million dollars. This immediately changes the entire original structure of the deal which now values the company for $2 million. O'Leary says he will give him $500k but he wants 51%. Jeff refuses to give up 51% of his company. Kevin Harrington says he will go in with O'Leary's deal and bring the T.V. aspect into the deal.
Jeff Cohen likes the idea of two Sharks in on the deal and says he will do the deal for 50% of the company. The Sharks insist on a 51% controlling interest. Jeff says NO Deal. They could not agree on a 1% stake in the company.
Since that time The Shark Tank Producers have ran at least two follow-ups featuring the Air Guitar which has catapulted business even further. There was another update on Voyage Air Guitars on ABC Good Morning America in May of 2012 which substantially helped the revenue and overall net worth of the company. You just can't buy that type of publicity for any amount of money.

Stars with a Voyage Air Guitar
Brad Paisley and his Voyage Air Guitar
 It has been over 3 years since the Voyage Air Guitars was first seen on T.V.. They have had very little problems getting over the fact that no deal was made with the Sharks and they are now in several hundred retailers across the country. Guitar fans from all over the world quickly embraced this quality made guitar that just so happens to also fold in half. Several very popular musicians now play the voyage air guitar which certainly adds to it's validity.

The Sharks Now Want Another Bite

The Shark Tank has finally realised they made a mistake not investing in Cohen's vision for the Voyage Guitar and they want another chance to make a deal. Something tells me it's going to be much more pricier this time around as Jeff now has the figures to back up valuation. One things for sure, I seriously doubt he will sell 51% of the company for anything less then 8 figures now.

So why would ABC be interested to keep bringing back a company that none of the Sharks even made a deal with. Why else, Money. The Sharks may not of profited from this product, but the producers of the Show sure have. As a contestant, you are obligated to either give the Show 5% of the company or 2% of any royalties for the life of the product whether you make a deal or not. The producers are very well aware of how much Voyage Air is making and probably made another (side) deal with Cohen to come back for another chance to get the Sharks and their contacts involved.
This Friday Night is not just a follow up on the Success of Voyage Air Guitars, but the Sharks are going to strike again at a chance to get a piece of this business.

As Jeff Cohen stated on the Voyage Guitar Website "the results are completely over the top".
Somehow I believe that statement and I can't wait to see what happens this Friday Night.
Good Luck Jeff, You deserve it!


  1. lilkunta4:46 AM

    Wow, so even if YOU DONT get a deal abc still(or is it mark bruntett's prod comapny?) still gets a 2% royalty? NOT FAIR.

    please is there an update to this story? what happened when Cohen went back for teh 2nd time? Waht sahrk made a deal ?

    1. Anonymous1:44 AM

      On their return episode, they made a deal with Kevin O'Leary for licensing. Which resulted in a deal with Fender guitar... long and short of it is that this family is probably VERY wealthy by now! :-)

  2. Anonymous10:21 AM

    That is absolutely fair. The trade off is the exposure and the best advertising money can buy. The exposure from being on this show is enough to make that a fair trade off for any half decent product out there.

  3. I agree with anonymous 100%.
    There have been companies that made it huge after Shark Tank WITHOUT any of the Sharks investing--simply because of the exposure on the show: 2% is a steal for that kind of exposure!