Hot Tot Hair Products on Shark Tank
Season 4 - Episode 412 - 1/4/2013
|Megan Gage Owner of Hot Tot Hair Products|
After a Google Search for private label hair care products put Gage on the right track, it wasn't long before she was searching for a cosmetic company to design her own shampoo. Before giving birth to her first child and becoming a stay at home mom, Megan was a social worker with no previous experience in the hair care industry. They finally found a formulator in Canada and began the process late in 2010. It wasn't until April of 2011 until Gage finally had samples of her new hair care products.
Putting the Hot Tot in High Gear To Success
Megan had the samples of her new shampoo and was still in the testing phase with no big plan's of mass producing her product, yet. She decided to write a press release featuring the Hot Tot Shampoo's benefit's over the big brand names. Within hours Gage receives an email from Pregnancy and New Born Magazine requesting samples of her product. Keep in mind this was just a little over a year and a half ago. The editor also just had a baby and tried the Hot Tot shampoo first hand. She Loved It! They took photos of her baby and Featured Hot Tot in August of 2011. While this didn't lead to a lot of new sales just yet, it did give the product a sense of credibility and a super motivational push that she knew she was on to something. In all, over 100 magazines and websites would pick up her press release catapulting the Hot Tot products online.
In March of 2012, Parenting Magazine did a feature story and that's when the sales went Thu the roof. That one little Google Search was starting to pay off in a big way as orders continued for several months after the article came out.
Hot Tot was started on a budget of only $40,000. Not much money to break into the cosmetics industry, but with a quality product, Megan has been growing the Hot Tot Business one baby at a time.
As of August of this year, Gage claims they are not making any money yet, mostly because she invests most of it back in inventory and new products for her expanding line. At this time the Hot Tot Brand is sold in over 50 retail locations and growing fast. She even has expanded the Hot Tot Brand into Asia as she ambitiously wants to expand world wide with the famous "Made In The U.S.A." proudly displayed.
So what do you think? Does Megan Gage and the Hot Tot Brand have what it takes to get a Deal on the Shark Tank Show? Before you answer that question, you might want to take a look at this video below.
For being a social worker just a few short years ago and zero business back ground to speak of, Megan sure comes across as very knowledgeable in all aspects of the cosmetics industry and the business savvy to take the Hot Tot Brand To The Very Top!
Good Luck Megan!
More Information on the Hot Tot Hair Products For Children
Find Megan Gage on FaceBook
Follow Megan and Hot Tot on Twitter