Show No Towels on the Shark Tank Show
Changing Towels Season 3 - Episode 13 - Update
|Shelley Ehler and Her Two Son's|
Clark and Max on the Shark Tank Show
Shelley's mother instincts took over and soon came up with a unique towel design solving all of her concerns. It was such a unique design that Shelley could get a patent on the invention, but finances were slim at the time. Paying for the patent on the Show No Towel was not an option until another coincidence miraculously gave Shelley what she needed.
The Ehler's just sold their house and having a going away party for all their friends in the neighborhood. A few doors down a new couple just moved into the area and came to meet some of their new neighbors. The lady fell in love with Shelley's drapes and happened to be looking for some of her own. She was pleasantly surprised to learn Shelley's a master working with fabric's and could create anything she wanted.
Shelley was even more surprised her new friend just so happened to be a patent attorney, and as you can imagine, a deal was quickly made.
Ehler's first inspiration was to Sell the Show NO Towels at Water Parks around the world. What a perfect idea to license this patent and put the name of the park right on the Show No Towel, making it the perfect souvenir and great advertising for the Water Parks. She already secured deals with 6 Flags Magic Mountain and Lego Land in California which is a very impressive start.
The Show No Towels cost $6.50 to make and wholesales to the Water Parks for $9.00 each. They retail for $19.99 for each. So far (at that time) Lego Land placed the biggest order for 240 Towels with $15k in total sales.
Mark Cuban gets the biggest frown on his face after hearing these numbers. He spends that much on a night out on the town. Kevin O'Leary can only see this invention as seasonal and goes out rather fast. Ehler agrees and says that's what she also thought until she started getting orders using the Show No Towels also for bath towels.
Shelley says there's over 1,000 Water Parks around the country. If she could get the Show No Towels into 50 water parks selling an average of 20 towels a day, times 90 days a year they're open, they'd sell close to a million dollars worth. She already has a contact with Disney to get the ShowNo Towels in their park's as we'll. She also says she has a contact with Disney to get the ShowNo Towels in their park's as we'll.
Daymond John, not impressed with the current sales numbers makes a rare low ball offer for the $50k but wants 50% of the business. Finally, Lori Greiner speaks up as she's remained rather quiet to this point. Her very first words were "I think I see a ton of me, in you" which is a huge compliment coming from Lori. She goes on to say "I like you so much that I'm going to write you a check for $50k right now." Lori writes the check and holds it out for Shelley to take.
Daymond knowing this invention does have the potential to succeed, drastically changes his offer down to 20% equity for $50k. Mark Cuban as usual, likes to invest more in the person behind the product than the product itself and likes what he sees in Shelley's passion towards the Show No Towel. Cuban ups the ante and says he'll give her $75k for only 25% equity in the business. John matches Cubans $75k offer but for only 20%. Greiner comes back in and also matches the $75k, but sticks with the 25% she needs to make this the next QVC Hit. Another positive in Loris offer is she's willing to write Shelley a check on the spot and forgo the Due Diligence process that most contestants report taking about three months before actually get any money.
In the end, Shelley took Lori's offer and went home that day with a $75,000.00 check.
Show-No Update after the Shark Tank Show
In the Show No Update from Season 3, it features the deal that Shelly and Lori Greiner made with Disney Land. They walk in the Magic Kingdom and low and behold; there's the Show No Towels proudly displaying the Mickey Mouse Logo. During her Shark Tank appearance, she mentions she's already been in contact with Disney. What she doesn't mention is Dara Trujillo, a Disney employee seeking new merchandise for the parks happened to be on-set that day and was immediately interested before her appearance on Shark Tank. How's that for a little confidence builder before negotiating with the Sharks?
With all the thing's that fell into place ultimately leading Shelley to the Shark Tank Show, none of them is more important than Oprah Winfrey few words that changed the rest of her life. Shelley had a great product, but she was still missing something in herself that seemed to be holding her back. On Oprah's very last show, she said, "You must know you are worthy and feel you are worthy and open yourself and be ready to receive."
Oprah's words changed Shelley's life and ultimately led her down the path to eventually make a deal with Lori Greiner. Are you worthy of your biggest dream? Only when you BELIEVE IT will it become your reality and the doors will "Always" open.
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