Nuts n More Nut Butter on Shark Tank
The Nut Butter Business must be a growing market as we have yet another peanut butter inspired business coming to the Shark Tank. The Nut's n More business model was started by Peter Ferreira and Dennis Iannotti from Pawtuckett, RI with already several varieties to choose from including the peanut butter, almond butter, Nuts N More - Chocolate Almond Butter , chocolate peanut and cinnamon raisin almond butter. Both Peter and Dennis are fitness and nutrition experts that have designed the ultimate high protein energy booster that also happens to taste very good.
What makes the Nut's n More Brand different
from lets say the Wild Squirrel Nut Butter started by two College friends from Shark Tank Season 3, is this Nut Butter is this peanut butter is marketed towards the Health and Fitness Market. In fact Iannotti and Ferreira have already secured retail space in a few dozen Health food Stores around the country. As with any good product the very best advertising that money usually Can Not Buy, comes from Word of Mouth. It does not take much Googling to see that the Nut's n More reviews have had overwhelmingly favorable reviews spread out over several different outlets from Body Building to Vitamin and Supplement websites.
What started out in 2011 as a high protein rich natural butter spread to replenish your body after work outs has quickly spread to over 40 stores across the country and now into Canada. The number of online fitness stores that also carry the Nut's n More Brand is just as impressive and is expected to grow substantially after the Shark Tank Effect takes a hold of this new health food that millions of people will discover for the first time. Did I mention that the Baltimore Ravens now use the Nut's n More Brand during their training camp? Anytime you can associate a product with any Pro Sports Team can only be a good thing.
Nut's n More before the Shark Tank
This is clearly becoming an established brand within the Health and Fitness community that has never been afraid to open up their wallets and become loyal customers of products that meet their expectations. As I write this I have to admit, I do not belong to a gym or spend much time in Health Food Stores, I get plenty of exercise in the Great Outdoors. But I still like peanut butter. The point is I hope they do not try and narrow down their customer base too much and focus just on the health and fitness crowd during the Shark Tank Show presentation. The bigger the market you can show the Sharks the larger the initial valuation they will put on your business.
Information for Ordering "Nuts n More" Online Here
The peanut butter runs $9.99 per jar and $12.99 for the almond butter blends. At first glance I would have to say this seems a little pricey for a jar of peantbutter. But then again, this is not your ordinary jar of Jiffy that (I had to go look) has some ingredients I can not even pronounce let alone know what it is. The Nut's n More Brand actually comes with a list of Health benefits that clearly make this much more then most peanut butter brands on the market. There simply is no comparison other then they both use nuts.
They came in the Shark Tank asking for $250k for a 20% stake which puts the initial valuation at $1,250,000.00 for the health nut business. They have over $100k in sales in less then a year and need the investment to drastically lower their overhead. The numbers are not adding up for this high of a valuation at this point which gets Daymond John and Barbara Corcoran to go out rather fast. Kevin O'Leary make an offer but he wants 264% of the company for that kind of money. Mark Cuban sees potential and offers them a tiered level of his investment. He will give them the $250k but only $75k upfront and the remainder $175k as needed for 35% of the business. Robert Herjevic agrees to go in with Mark and the trio accepts the Deal!
A Very Very Good Deal For Everyone!