Sunday, March 3

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Baby Loves Disco

Baby Loves Disco on Shark Tank

Disco Party for Kids - Season 4 - Episode 417 - 3/8/2013
Owners of "Baby Loves Disco" Parties
 The Baby Disco Biz is about to Rock the Shark Tank Show. This is one party that Barney, Mickey or any cartoon character is Not invited to. Andy Herwitz and Heather Murphy are the creators of the traveling Baby Loves Disco party held for kids and their parents alike. When the Night Club closes on Saturday Night is when Herwit and Murphy get busy transforming it into a child proof play center that will have you out on the dance floor with your little one the very next day. A Disco Club for Babies? Really? Actually the target age is kids 7 years and younger but there is plenty to do no matter how old you are.

As a single parent of two boys myself, my first question was "would I really want to take my kids to the same Night Club I sometimes visit"? After watching a few videos of some of the Baby Loves Disco Parties, I would have to say, "Yes I would". It really does looks like the kids and even the parents all seem to be having a good time in a grown-up atmosphere and yet completely safe for the little ones.
They have Live DJs spinning disco records from the 70s and 80s and even open Bars to order your favorite cocktail.(If you have a designated driver with you that is) The kids also have several stations they can visit and get their hair all done up or have their face painted. A food court is also set up so there is always plenty to eat and drink during the 3 hour event. It would also seem like a great place to socialize and meet other parent's with children in the same age group.

 The Baby Loves Disco events have been touring the country for at least 8 years and selling out tickets way in advance without any advertising to speak of. It seems once your kids (and you) get a taste of Disco Fever they will be bugging you to get more tickets to the next event. The cost for a day time disco party is only $12 per person irregardless of age. Real Babies get in Free. Considering this is a 3 hour event that includes a very large variety of extras, this sure sounds like a bargain to me.

Baby Love Disco before the Shark Tank Show

shark Tank Season 4 episode 417, 3-8-2013 Getting down to the business side of the Disco Biz it's easy to see this is one business that you almost need to sell out in advance to make the numbers work. Add on the fact that they travel from coast to coast putting on Baby Loves Disco Parties can sure eat up a lot of profit before they even arrive. Even thou it may be good publicity for the Night Club, I would imagine they are also being compensated for the use of their dancing club and having additional staff on hand during these events. What I'm not sure of is how big is an average Disco Party? At only $12 per person and no further way to up sale (other then the Bar for Adults)  it's going to take a packed house to make a decent profit at the end of the day. Is this profit enough to get the Sharks interested in the Baby Disco Business?
The one thing that does make sense is if Andy and Heather are thinking of franchising this idea and having ongoing scheduled events in the same towns, Night Clubs, etc,. This would sure cut down on the overhead and the ability to bring Baby Loves Disco to many more cities around the country. Another positive they are also doing is sponsored events that are Free to attend and completely paid for by the sponsor. A guaranteed profit point per event can only be a good thing for all parties involved.

Unfortunately both Hurwitz and Murphy have not said much if anything on their appearance on the Shark Tank, at least not yet. Statistically this is usually not a good sign that they made a deal with any of the Sharks. But their appearance is still a week away so there is still time to make the most out of being featured on the #1 Business Show in America. I love the idea of a new hipper event to take the kids to and would probably go (if my kids were younger) but I'm not so sure if this can be scaled up to a business that the Sharks would consider an investment in. As always it's going to come down to the numbers and how much of an initial valuation they put on the Baby Loves Disco Business.

There may not be much on Andy and Heather appearing on the Shark Tank just yet, but I did find it interesting that Andy has his own T-Mobile commercial on the website. This is a first (that I can recall) and a very clever way to cross promote both businesses. Will the T-Mobile Brand get some more unscripted publicity (ya right) during the Shark Tank Show? I would have to say the odds are very good at this point. Besides every time T Mobile has done this stint the Twitter feeds have exploded with comments. As they say "any publicity is good publicity, especially if it gets people talking".

Have you ever been to a Baby Loves Disco Event? Would you take your kids if they came to town? I would imagine that some folks might feel serving alcohol at a kids themed party may not be the best choice, but then again, this is not your average party and it is held inside a real night club.

Visit Baby Loves Disco Website
Find Andy and Heather on Facebook
Follow Baby Loves Disco on Twitter


  1. hey man - it's me andy! appreciate you covering us and the show....your description above was super duper accurate on many levels - you know your biz and you know your sharks ;) have fun watching.....andy

  2. I'm going to BLD this weekend in SF. The events are super fun for kids and parents. My daughter loves it.