Liz Lovely Cookies on Shark Tank
|Dan and Liz Holtz on the Shark Tank Show|
After an entertaining presentation Kevin O'Leary asks "what are they made out of, sand"? Dan rightly so seems to take offense to his comment and replies "they are made out of a blend of rice flour and some starches but don't let that fool you". All the Sharks seem to really like this rather interesting way of making cookies
especially when they reveal having already
sold over a million dollars worth of Liz Lovely Cookies.
That is with the exception of good Ole Mr. Wonderful who says "I wouldn't eat these unless I had too". If there is one thing you can always count of O'Leary is he will say xactly what's on his mind and doesn't seem to care who it offends in the process. This was no exception.
Out of the million dollars in sales last year they had a profit margin of only 10% because of the high overhead getting to this level. The profit margin could be raised significantly with an investment from the Shark Tank. It cost $1 to make and package two Liz Lovely Cookies and retails for $3.99-$4.99. Apparently $2 is the average price for a gluten free cookie so this product is right in line with the competitions.
Dan and Liz were three days away from opening up the first retail location when Hurricane Irene completely wiped out the entire operation and they had to rebuild from the ground up. With all the obstacles the Holtz's have gone through to get to this point, they are more determined than ever to succeed.
Liz Lovely Cookies after the Shark Tank Update
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