The Greatest Pitch
The Greatest Pitch was just started by serial entrepreneur Jonah Lupton who already has several successful business start-ups under his belt. Unlike the Shark Tank Show that is 100% geared towards the T.V. market, The Greatest Pitch will be 100% geared towards the Internet Video market. And just like the Shark Tank, all businesses have a chance to get on the show. The main difference is you will need to pay $30 when you submit your application to even be considered for The Greatest Pitch Show. That's right, for only $30 you will have a chance to maybe get on the Show. It gets better. Lupton's business plans also may require a paid subsciption or possibly underwritten by large sponsors to cover production costs.
My first reaction was who in their right mind would pay for a chance to get on a Shark Tank Like Show that only airs online when you could apply to go on National T.V. for free? My other reaction was who the hecks going to pay to watch Video T.V. when they can watch Shark Tank reruns all day long for free? I was surprised to get some of these answers that actually makes a little sense.
First off The Greatest Pitch concept will be done on a shoe string budget compared to what ABC puts into an average episode. To keep these costs down while screening potential businesses and preferably dealing with only motivated businesses, is the reasoning behind the $30 application fee. It may not be a lot of money but it would certainly lead to only motivated businesses applying to get on the Show. The money generated from the applications will also help in producing a higher quality shows in the future. That sounds logical I guess but you are still paying for the privilege of getting in front of potential investors.
Now as far as asking your audience to pay for a subscription to watch your show is where I see no logic at all. Can you imagine if the Shark Tank would of been a subscription only T.V. program when it was still an unproven money maker and just starting to build an audience? I seriously doubt I would be sitting here even writing this had they tried this business model. Especially if your audience is 100% Internet related!
If there was anything we learned during the dot-com boom and bust, it was the business models that offered a free service to their audience and made their money directly from sponsored advertising are the ones that have survived and still thriving today.
Can you name even one Very Successful Internet Business that is still around today that has any other business model? I cannot think of even one.
Now on a positive note I think this vertical has a lot of growth potential and there will be several Shark Tank Like Shows in the near future. I actually have created (or at least thought about) my own version of a Shark Tank-like Show. My idea however is combining the T.V. aspects of the show with real time social media built right into the program. A chance for us every day investors to invest (even a small portion) into some of these great products. Hey +Daymond John you listening? : )
You may really like a cool new product but if you have a stake in it (no matter how big or small) your going to LOVE that product and make sure everyone knows how to get one.
Jonah is looking to put together 10 to 12 Angel Investors for The Greatest Pitch and plans on shooting a new episode each Month. What is unique and really makes the Greatest Pitch stand out is the fact that anyone in the world can apply for the show. Their website is showing the first 32 location's around the world where they will be video taping for the show with most locations in the U.S. Lupton has a very good track record with the companies that he is involved with and seems to possibly have a few very deep pocket investors interested in investing in the The Greatest Pitch Show.
If you have not been able to get the producers of The Shark Tank interested in your invention and have no problems spending $30.00 to apply for The Greatest Pitch Show, then they are currently accepting applications at this time.
You Never Know Til You Try!
Apply For The Greatest Pitch Show Here
Follow Jonah Lupton on Twitter (Over 500,000 followers) I didn't even realise but we were already following Jonah before this article. Yep, He must be doing something right ; )