Wired Waffles

Wired Waffle's on Shark Tank

Caffeine Waffles - Season 4 - Episode 405 - Update

Shark Tank Season 4, Episode 405
Roger Sullivan Wired on Waffles
  Roger Sullivan has a new take on the energy business by combining an energy drink with waffles. By combining ingredients from an energy drink with the wired waffles you solve two problems at the same time. You get the boost of energy along with something satisfy to eat. As with all the food products featured on the Shark Tank, it all comes down to the first impression of how good these waffles tastes.

 After Roger gave what seemed like the fastest presentation in the Shark Tanks History, He proceeded handing-out Wired Waffles to all the Sharks. Their impressions seemed unanimous, and they all looked like they needed an energy drink. Robert Herjevic asks "can you put anything on it to make it taste better"? Sullivan responds, "you can but they're designed with the flavor already inside of them". Each wired waffle is equivalent to drinking 3 cups of coffee that you might also need to get them down.

Kevin O'Leary goes into his speech (once again) on how there's nothing proprietary about the Wired Waffles and if they start to sell, it'll be pushed out by the larger manufacturers that'll crush him.

Lori Greiner asks a question that might have very real consequences when she said, "how do you keep kids from buying these at convenience stores with so much caffeine added into them"? The packaging contains a warning label and is not intended for children plus they're targeting the same market as the energy drinks. Lori sees this as a potential liability combining caffeine with a sweet product kids will naturally be attracted too and proceeds to go out. In fact, they all go out except for Kevin O'Leary which brings up a good point. Had Roger came into the Shark Tank with his proprietary way of adding caffeine to food products and not focused so much on just waffles, he might've been interested investing in the Wired Waffle business.

In the end, it all came down to the taste that none of the Sharks seemed to enjoy mainly because the taste was too dry. No Deal for the Wired Waffles.

Wired Waffles after the Shark Tank Update


I'm happy to report that Sullivan took the Sharks advice and came up with a new waffle that's moist and not nearly as hard to swallow. Trying to read anything before it keeps switching to another product on the other hand, actually gave me a head ache before I finally quit trying to read. I might not be the fastest reader but every two seconds?

 I did manage to clicking on one page before it went away taking me to the new Wired Maple Syrup that's an interesting new way to consume caffeine. It looks like Roger also took O'Learys advise and now experimenting with other ways to get wired. Personally, I think the wired maple syrup's a much better idea having lots more potential. Then again, you might need some waffles to go along with the wired syrup for a real boost of energy.

What about you? Have you tried the Wired waffle products yet?

Order a 6 pack of Wired Waffles 

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