Mission Belt With No Holes on the Shark Tank
Buy A Belt - Feed A Family - Season 4 - Episode 422 - 4-26-2013The Mission Belt with No Holesis coming to the Shark Tank with a clear mission, "to feed the hungry". Unlike traditional belts where you adjust your waist length using the holes in the belt, the Mission Belt uses more of a ratchet type clip to keep your belt in place.
With such a cool invention that really doesn't need some sort of gimmick to sell this product, it's hard not to notice how much emphasis is put on the "Feed The World" part of the mission belt. It actually took a fair amount of time just to find out how much they donate to this cause and what organizations they support. From what I gather they use $1 from every $35 mission belt sold to support the world hunger cause.
On a positive note, I also found they do not give the money to a food charity (as far as I can tell) but in a form of $25 micro loans to people all around the world using Kiva.com.
I never heard of Kiva.com before but it's a very good idea and one that will help your donation dollars keep producing more dollars as the micro loans are paid back. This, in theory, will keep generating new money that'll help that many more people in the future when the loans are paid back.
In less then a year, Mission Belt has so far made 308 individual loans all around the world with the majority going towards the agriculture sector. It's interesting too also note that you can help people in most places around the world, but the U.S.A. is not one of them. I wonder why? I guess there is no one in the U.S. that could also benefit from these micro-loans and help feed their families.
Mission Belt Before The Shark Tank UpdateComing from someone that wears a belt on a daily basis, this is one product I most definitely would/will buy. Anyone that's ever worn a belt for any length of time knows traditional buckles with holes always gets deformed over time. This will never be a problem with the mission belt with no holes to even worry about again. I'm assuming they also have a patent on this unique belt buckle that the Sharks will be most definitely be interested in.
The actual name "Mission Belt" may pose a problem especially if it is reveled how much of the proceeds are actually going to fund the actual mission. Kevin O'Leary may not mind because he doesn't like to give anything away when it comes to business. But Mark Cuban most likely will see right through this. Mark might like the product and he may even like the presentation but he does not like what he calls gimmicks. Could the Mission Belt fall within this category with a slogan like "Buy A Belt - Feed A family" when only a small fraction of the proceeds go towards the mission?
If there is one Shark that could make the Mission Belt a huge success it would have to be Daymond John. Daymond has the contacts and the ability to get the mission belts patented no holes belt buckle into several hundreds of stores around the world. But at what cost? John, just like all the Sharks, always look at any business (and more importantly the entrepreneur) in how it will help improve "His Own Brand First". Aligning himself with the Mission Belt and the overall mission to feed the hungry (as stated on their site) may be a worthy cause, but is this the type of business strategy a Shark invests in to "make a profit" with their Shark Tank Investment Dollars???
How can you defend a "for profit business" when you have branded your product and it's name to be on "a mission to feed the hungry"? It should make for an interesting round of negotiations too say the least.
What is the return policy for the Mission Belt?
LOL, I thought it was kind of funny and it does show they have a sense of humor. It's a great product that clearly will have a lot of demand especially after being featured on the Shark Tank Show.
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