Wicked Good Cupcakes In A Jar

CupCake's In A Jar on Shark Tank

Wicked Good Cupcakes in a Jar
Dani Desroches and Tracey Noonan
Inventors of the Cupcake In A Jar
Wicked Good Cup Cakes - Season 4 - Episode 422 -April 26, 2013

 The Wicked Good Cupcakes is FINALLY coming to the Shark Tank. Very few Shark Tank businesses get National attention alongside already proven successful products before they are even seen on the show.

The Wicked Good Cup Cakes did just that when they were first seen on "Good Morning America" back on November 1, 2012, alongside the very popular Scrub Daddy and the Cousins Maine Lobster Business. We knew it was just a matter of time before we'd see the Wicked Good Cup Cakes in front of the Sharks and it looks like that time has finally arrived.

Tracey Noonan and Dani Desroches, are the mother-daughter team and co-owners of the Wicked Good Cupcakes from Cohasset, MA. What started out taking a cooking class together to spend some quality time for the mother/daughter team, soon grew into a full-time business that continues to gain a loyal following. Their tasty treats became so popular they needed a better way to send them in the mail and decided on the "Cupcake In A Jar" method that solved several problems and yet at the same time, became synonymous with the Wicked Good Cupcakes Brand.

Shark Tank Season 4, episode 422

Wicked Good Cupcakes Get Worldwide Unexpected Media Coverage

 As with all new start-up businesses, the more press coverage the better. How's that saying go? "Any Publicity is Good Publicity" Especially if your seemingly innocent invention is considered a National Security Risk. 

The Wicked Good Cupcakes managed to get national news coverage when a passenger tried to board a plane so they could have a cupcake snack for the flight. Why would anyone put a cupcake in a jar and attach a spoon to it? There must be something more to this wicked good cupcake that was confiscated on the spot for violating the 3-1-1 rule.

seen on the Shark Tank Show

 "This wasn't your everyday, run-of-the-mill cupcake," wrote TSA blogger Robert Burns. "Unlike a thin layer of icing that resides on the top of most cupcakes, this cupcake had a thick layer of icing inside a jar."

This was the start of what would become known as "Cupcake Gate" and a big reason for the success of Dani and Tracey's delicious cupcakes.

In a round-a-bout way, we have our Airport Security to thank for getting the Wicked Good Cup Cakes on the Shark Tank Show. I wonder if they would accept a few cupcakes in a jar for all the publicity that no amount of money could ever buy? You might want to get rid of the spoon first.

Wicked Good Cupcake's Update after the Shark Tank

Another interesting part about this particular Shark Tank product was the fact of how much information was given about the products involvement with the show before it even aired. Most of the time the producers are very hush hush about any of the contestants before their episode even airs, and yet, just like the Drop Stop, they seemed to of made an exception to their own rules.

 If you have not seen the Good Morning America clip filmed almost 6 months ago, then I will not spoil it for you on which Shark does indeed invest in the Wicked Good Cup Cakes. I can tell you one thing, it's the least likely Shark that I would predict to invest into a wickedly good company.

Visit The Wicked Good Cupcake Website
Find Wicked Good Cup Cake on FaceBook
Follow The Wicked Good Cupcakes progress on Twitter


  1. How much does a cupcake jars cost? can I re-use these jars and will the lid still work?

    It's a neat idea for my mini cakes.

    1. Well, on the show they said $5.95, I believe. However, I went to look on their website after I saw the show and they added one dollar to the price.. Perhaps a result of the bad deal they made with Mr. Wonderful?

    2. The cupcake jars are just mason jars, by the way. Many people are recreating, and I bet it would be an awesome idea for your mini cakes! :)

    3. Anonymous7:48 AM

      You can buy new mason jars and lids in most supermarkets, at Walmart and other retailers and on line for less than $1.00 per jar.

    4. I've made many of these for weddings and events, just they are mass producing them they cost .50 to make and jars run about .75 bought in bulk

  2. Anonymous7:36 PM

    Just saw this idea on shark tank and as another resident of good ol Massachusetts I half to say congratulations on all your success this is a great idea I have tried it and it is absolutely delicious anyone out there looking for a good cupcake this is the one

  3. Anonymous4:47 PM

    "cupcakes" is a jar is a cute idea. Ordered 6 and they were pricey. They appear to be circles of cake layered with globs of frosting. they are either from a cake mix or food service cake. Not impressed. The sharks made a good decision not to invest.

    1. Anonymous7:19 PM

      Hey Anonymous 4:47. The cake is in fact from scratch as is all the frostings and fillings. I would know this because I'm one of the owners. :)

      And a shark did invest. Have a great night!

    2. Mr. Wonderful did invest and I think its an awesome idea!

    3. Anonymous6:37 PM

      Awesome for Mr. Wonderful. A shameful, desperate deal for the Owners. Good product though.

  4. Anonymous2:57 PM

    I just visited the Cohasset store (original store)...had a "wicked good" cupcake. It was awesome. It was just the right amount of peanut butter cake, just the right amount of chocolate frosting. It was delicious. It cost $3.25, so a little pricey, but it was well worth it. And everyone there is super nice.

  5. Chrissy M. Thornton9:21 AM

    Shark Tank is one of my favorite shows and I was so excited when I co-worker sent me a gift package of "cupcakes in a jar" today! I immediately recognized the brand from the show and I must say that the product was fabulous. I congratulate you for your innovation while maintaining such a quality product. Edible Arrangements, which has been my "go to" gift for years just lost my business...as I will turn to Wicked Good Cupcakes for future direct mail gifts. My only question is (as an entrepreneur myself), are there any plans for franchise opportunities within your brand???

  6. Anonymous9:21 PM

    I must say that was a HORRIBLE deal that was made on shark tank! I don't think she thought it through, all she really wanted was a deal. Congratulations you've just made "Mr. Wonderful" a even wealthier man.

    1. I've been watching Shank Tank for years and years. THIS was the WORST DEAL EVER made on the show. It killed your margins now matter how much you buy in bulk because you priced yourself out of the market AND .45 for life to Mr not- so- wonderful is INSANE. There were 3 sharks that warned you before you said yes... Really, what were you thinking?

  7. I am severely disappointed in Wicked Good Cupcakes. After seeing them on Shark Tank, and having come from my home state, I was eager to try them out. I decided to send a couple cupcakes to my dad as a gift. I paid as much in shipping via UPS as I did for the cupcakes, which was fine and I was happy to pay it.

    The problem arises when UPS claims they delivered the package to a 6 story apartment building and leaves the package in the main unlocked lobby. You can imagine how many apartments are in this building! Any delivery service with any common sense would have rung the apartment number doorbell to alert a package was delivered. Worst case scenario *should have been* to leave a notice in the mailbox and bring the package back to UPS. My dad could have picked his gift up that very same evening or at worst, the next day. He was not given that opportunity. And now we are told by Wicked Good Cupcakes they do not stand by their choice of delivery service, and UPS says it was left and that there is nothing they are willing to do about the fact I paid $26 and received nothing. When you check the tracking number link, it says it was left at the front door. This is totally irresponsible delivering. I only thank my lucky stars I placed a small order and not a large one.

    Buyer Beware: A product is only as good as the delivery you do or don't get.

    1. Anonymous8:51 AM

      You're a damn fool if you place the blame of the delivery on the business owner. Once it leaves their shop, it's out of their hands. So, to say "a product is only as good as the delivery" is pretty ridiculous. If that's the case, you could order a top of the line Samsung TV from Amazon. If the TV shows up at your house broken, it sounds like you'd place the blame on Samsung. Get it together. Your reasoning is silly.

    2. Anonymous11:34 AM

      Any business that won't follow up with the delivery service like UPS which has automatic insurance on every delivery for more than the cost of the package sound like the "damn fool" to me. It is the businesses responsibility to handle orders that are not received. So blaming the business is absolutely appropriate in this case. If it were Amazon, they would have fixed the problem and got you a working tv. Your post is silly.

  8. Anonymous7:50 PM

    This company/product needs to connect with Point Five Packaging of Schiller Park Illinois who have a MUCH cheeper packaging process and who are able to reduce the oxygene atmosphere to POINT FIVE of a pecent. This really enhances the shelf life and will be a double benfit. Low cost and hugely extended shelf life

  9. Republican6:42 PM

    Good product, terrible deal for the Owners.

  10. Is there a way to watch this episode from Shark Tank on-line? I can't seem to find a link...

  11. I have a bunch of little cousins who would love to give this a go.


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