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Baby's Bad Ass Burgers

Baby's Bad Ass Burgers on Shark Tank

Gourmet Hamburgers - Season 4 - Update

season 4 week 25
  So how much would you pay for a hamburger off a food truck during your lunch break? It's ALL in the presentation Baby! The Baby's Bad Ass Burgers are coming to the Shark Tank with a guaranteed way to make some serious dough selling burgers out of their Hot Pink Food Truck with some of the hottest babes in California. Erica Cohen and Lori Barbera from Los Angeles, CA. are the owners of this unique food service that draws a crowd no matter where they set-up shop and start cooking up their gourmet burgers starting at $15 each.

Perhaps some of the best advertising for any business (with the exception of word-of-mouth) comes from unpaid endorsements from Hollywood's Elite Celebrities and Movie Stars. Not only does the Babys Bad Ass Burgers have endorsements from dozens of movie stars such as Charlie Sheen (go figure :), Jay Leno, Paris Hilton and Dwayne "The Rock" Johnson, they all gladly paid to eat the famous Bad Ass Burger.

Food Trucks of the 21st Century

To make a gourmet hamburger out of the back of a food truck and charge prices that are usually reserved for high end restaurants, you best have something to back it up and keep those customer's coming back for more. Perhaps the biggest advantage the food truck has over a traditional restaurant, is the fact that they can bring the party to ANY location and that's exactly what the Baby's Bad Ass Burger's does. Hooter's hits the road sor-ta-speak. The business has been such a huge success when Cohen and Barbara live tweet where they will be setting up for business they usually have a large crowd already waiting for their arrival.

The business is always good for scheduled stops but scheduling them for event's is starting to become just as popular. The Baby's Bad Ass Burger's will cater a whole line of events including Corporate Party's, Weddings, Birthday Party's or really any event where you want some Bad Ass Burgers served up by some Bad Ass Burger Babe's.

Babys Bad Ass Burgers before the Shark Tank

 It's obvious that Erica and Lori have a handle on this unique business that seems to already be doing very well before their Shark Tank appearance. According to their website they are all set-up to start accepting Franchisees with the intentions to have Burger Babes all around the country. A Baby's Bad Ass Burger Franchise runs from $54k to $87k depending on the territory. This also includes your first decked out Bad Ass Pink Food Truck. Gaining a loyal following using their live tweets will have customers lining up in no time for your gourmet hamburgers.

It's a great business model that has a lot of potential to grow substantially especially after their Shark Tank appearance. With a low start-up cost for new franchisees and the profit potential from selling gourmet hamburgers out of a food truck, this business model could explode across the country in no time. If I had to predict if Erica Cohen and Lori Barbera get a deal on the Shark Tank Show, I would say this is an easy one and Yes they will get a deal.

There's LOTS of money to be made selling $15.00 Hamburgers out of a Pink Food Truck and the Sharks will definitely want to take a bite out of this one.

1-877-YO BABYS

Visit the Baby's BadAss Burgers Website
Find the Baby Bad Ass burger on FaceBook
Follow the Baby bad Ass Burger on Twitter


  1. How is this a success story? The Sharks all passed on the idea of a restaurant. 87k for a Food Truck franchise really? Give me a break , I see delusional plans that just make NO sense?

  2. Anonymous3:25 AM

    They wanted to open a brick and mortar, not more trucks. They all said they would have been interested had they wanted more trucks.

  3. Anonymous11:19 PM

    I had one at the Breeder's Cup and it was awesome. $9 for the mushroom-swiss and it was worth it! However, you misspelled lunch break in the beginning statement.

  4. Anonymous11:40 PM

    I couldn't possibly see a brick and mortar chain fleshing out. The brand was simply unsustainable on a large scale. Like they said during the pitch, it involves an extremely hands-on approach. I couldn't check their website to see their locations because it immediately started blaring music and there wasn't a button to stop it, so I just closed the tab. How not to make a website 101...

    That said, the brand itself really sticks as a food truck business since you can take it to high-traffic areas where it'd be a hit. I'm a burger guy and I'd probably like the product, but it really isn't viable as a household name. If you look at the national (McDonalds, Burger King, Sonic, Five Guys, Wendy's, etc.) and regional (Smashburger, In-N-Out, Tommy's, Varsity, etc.) chains, they have simple, catchy names where you can see a family say "hey, let's go to ____ for lunch". Frankly, the name "Baby's Badass Burgers" really doesn't scream family-friendly quick meal staple.

  5. They were on tonight's episode of the new CNBC series Restaurant Startup. Again, they're trying to get a brick and mortor store. Like others have said, I don't see this working. It doesn't look like anyone in the business sees it either.

  6. Anonymous8:02 PM

    Worked for Hooters, I guess.