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Wednesday, August 28

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Brewer's Cow Ice Cream

Brewer's Ice Cream on Shark Tank

Beer Infused Ice Cream - Season 3 Update
seen on the Shark Tank season 3
Beer Infused Ice Cream
 Everyone loves Ice Cream, right? What about beer infused ice cream made with your favorite beer? I love ice cream and I love a good beer, but mixing them together is something I would have to try first before I made up my mind. My first thought was this sounds a little gimmicky too make a good product for the long run, but then I see the Sharks reaction and most of them seemed to love this beer infused ice cream.

The three Entrepreneurs behind these creative new icecream flavors are Steve Albert, Larry Blackwell and Jason Conroy from Old Lyme, CT. They came into the Shark Tank seeking $125k investment for a 15% equity stake in the Brewers Cow Ice Cream Business. The number of flavors they can make are only limited by hundreds of good brews on the market.

At the time of the Shark Tank airing, Brewers Cow had $5k in sales which after a little trying to figure out their numbers, they have made around $400 so far. The business partners have orders to be placed in Whole Foods Stores, but on a limited scale thus far. I'm not sure why they decided on such a high valuation to start negotiations considering these numbers, but as most experienced fans of the Shark Tank know, this usually is a sure way Not to get a deal from the wealthy Sharks.

It amazes me when I hear some of these valuations folks put on their businesses
especially in the first few seasons of the Shark Tank Show just because they are going on National TV and pitching to millionaires and billionaires. I guess you really never know till you ask, but as time has proven over and over, this is not a good strategy IF you really want to make a deal. Sure it very well may be a multi-million dollar idea that could make tons of money in the future, but how much business are you doing NOW is the only number the Sharks are interested in. Showing a $400 profit with sales totaling almost enough to buy one of Daymond John's suits, most likely will not get you a $125k investment even for 50% of the company. For this reason Brewers Cow Ice Cream really had zero chance of getting a deal on the Shark Tank.

Brewer's Cow Ice Cream Update

Well let's see, I'm trying to find something positive on Brewers Cow Ice Cream since their appearance on the Show. On their twitter account they tweeted they are now in 3786 store's which was posted August 12, 2012 one week after they appeared on the Shark Tank Show. Your guess is as good as mine where all these stores are located as there is no further information anywhere. Brewer's Facebook is even worse with no updates to speak of going all the way back to 2010.

Obviously Brewer's Ice Cream is not into keeping up their social presence which might give past, current and future customers the wrong idea they just don't care or have the time to update their progress. If you run a business these days and do not utilize social networks to keep your customers updated, I guarantee you it's costing your business money from lost sales. Personally I would never buy anything on the Internet after seeing no updates for such a long time because it gives me the feeling they might not be in business any longer.

If I happen to find this product in one of those thousands of stores now carrying the Brewer's Ice Cream, I most definitely would try it, if I only knew where to look.

Yes I know, I'm probably going to catch some slack for writing this success story which is hard to find anything positive about, but the lessons learned will help anyone that wants to be on the Shark Tank and become a long term success.

According to the Brewer's website you can still order a 6 pack of Beer infused Ice Cream for $72.00 including shipping which only ships two times a month. The website showing on both Facebook and Twitter is Guinness which resolves to a Go Daddy holding page. You may want to call them first before ordering online and make sure this is still an option.

Brewers Cow Website


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