Cougar Energy on Shark Tank
These days we seem to have energy drinks being formulated for all kinds of reasons. Some are made to give you a 5 Hour boost of energy, while others are made to keep you alert like the Ruck Pack Energy Drink also seen on the Shark Tank Show. Then we have energy drinks that are very niche oriented like the Cougar Energy Drink that specifically target's older Women AKA Cougars.
Ryan Custer is the owner and creature of the Cougar Energy Drink specifically formulated for women with a big appetite. He came into the Shark Tank looking for a $150,000.00 investment in exchange for 30% of the energy drink business. At that time Custer already sold over $60,000.00 worth of product within the past three years.
While having a niche oriented business can be a very good thing, in some cases it may be too niche orientated when it comes to getting major exposure. This may be the case with Cougar Energy Drink going after a very specific target market that is also gender specific. All the Sharks seemed to agree and no offers were made for the Cougar Energy Drink. Not even our Cougar Shark Barbara Corcoran could be convinced to invest in this very niche, and very active Lady's product when needing a boost of energy.
Getting video of famous female celebrities like Carmit Bachar from the Pussy Cat Doll's drinking the Cougar Energy Drink can only be a good thing. On the other hand, having Tito Jackson drinking an energy drink made for Cougar Women could have the opposite effect.
I can see the uniqueness of this product and why a lot of people will buy the Cougar Energy Drink just to try it. But honestly the very name and packaging alone would keep me from trying it while in public because of the reason stated above.
Now if Ryan expanded his Brand to include the "Sugar Daddy Energy Drink", then yes, I think I would have to try it and see how good it works. Now there's an "idea" that will more than double, if not triple the Cougar Energy Drink Business.
The Novalty Alone Is Worth A Shot!
You can now order the Cougar Double Energy Drink -2.5oz/12pk now available online.