The Profit on CNBC
First Season of The Profit
|Marcus Lemonis is the Shark on CNBC The Profit|
The second show called The Profit, came out with much stronger ratings over 250,000 viewers but was unable to sustain those numbers after the season premiere. It has however, never fallen to the dismal ratings of Crowd Rules.
Crowd Rules was a cross between a game show and the Shark Tank Show featuring 3 businesses competing for a $50,000.00 prize. After a series of voting rounds between Crowd Rules Hosts Kendra Scott and Pat Kiernan, along with 100 members of the audience, the $50k prize was awarded to only one of the three featured businesses. One company seen on the season premiere Heart Breaking Dawns, a BBQ Sauce Business, would go on to win the very first episode. While another company Mr. Green Tea would end up on both Crowd Rules and The Profit.
Marcus Lemonis is best known as the CEO of Camping World which is the largest R.V. and Camping store in the country. Within the past 10 years Marcus has consolidated this market buying up over 100 RV stores and bringing them in under the Camping World Brand name which now employs over 6000 employees with $3 billion in sales per year. Lemonis has also been on the Celebrity Apprentice and the Secret Millionaire which helped him land the starring role on The Profit.
After watching a few of the Profit's episodes, it's hard not to notice the similarities between Lemonis and Kevin O'Leary who has been on the Shark Tank since day one. The main difference is Marcus has no problems rolling up his sleeves and getting even the dirtiest job complete, where it would be hard imagining O'Leary doing the same. As far as business goes, they both know the game very well and have no problems telling you exactly what's on their mind.
The Profit's ratings might not even come close to the Shark, Tanks 7 million viewers (soon to hit 10 million in season 5 IMO) but the concept is solid and something for the producers to consider. I myself would LOVE to see successful businesses featured on the Shark Tank in the day to day operations with their new business partners. The featured updates are great showing their progress, but unfortunately not much time is devoted to what happened after the Show.
Would you like to watch entire episode's (A Brand New Show) devoted to past Shark Tank Contestant's working side-by-side with the Sharks that invested in their Business? I know I certainly would and I think the ratings would be just as high as the original Show that made all the contestants Stars in the first place.
Maybe, just maybe one of the Sharks or Mark Burnett the producer of Shark Tank, will read this and agree this is a Very Good Idea that would further propel the Shark Tank Brand as the #1 Business Show in TV History.
Would you watch a new Show devoted to the day-to-day operations of your favorite Shark Tank contestant working along side the Sharks that invested in them?