Sunday, August 18

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Treasure Chest Pets Success/ Failure Story

Treasure Chest Pets Update

Season 1 of the shark tank
Lisa Lloyd looking very determined to get
A Deal on the Shark Tank Season 1 Show
 While searching the Shark Tank Season 1 List looking for another incredible Success Story, I found something much different, A successful deal with the Sharks that ends in Failure. How could you give up a majority stake in your business to two Sharks and then watch your invention get taken over by the competition? There is quite a lot to the Treasure Chest Pet's Story and Lisa Lloyd's rise to the Top of becoming one of Shark Tank's most successful entrepreneur's, despite her product ending in failure.

Lisa Lloyd had no intentions of going on this new Show called The Shark Tank. In fact, She never even heard of this new Reality Show for Entrepreneur's that was already casting for the very first season for almost a year. As fate would have it, Lisa was one of the very last people to get her product to the producers' on the very last day. Clearly Lisa was no amateur taking an idea to the market having already sold over million's with other inventions, which most likely helped Her stand out in the producers eyes.

Within a week, Lisa Lloyd got a call from the producer's and before long She was starring down the Sharks looking to get a much-needed investment. Lisa was looking for $150,000.00 investment in exchange for 20% of the Treasure Chest Pest's Business. Lloyd has put in over $100k of Her money, and countless hours getting these Teddy Bears with magnetic removable parts where they aretoday. The Treasure Pets were already in 200 smaller stores with sales totalling $100k within the past year. She needs the Sharks help because the product is under capitalized to fulfill larger orders from the big retailers. At this point, she cannot keep up with the orders that are pouring in, and this is the main reason Lloyd needs the Sharks help.

After Kevin Harrington and Kevin O'Leary step out of the way, Barbara Corcoran makes an offer to put up $50k but Lisa will need to find another Shark to come up with the remainder $100k.

Daymond John, the master of product distribution, says, "I have the power to do this deal and make you filthy rich". John goes on to say "I have unlimited manufacturing capabilities so if you have orders up to $10 billion, I can ship that tomorrow". WOW, how could any entrepreneur turn a deal like that away considering Daymonds reputation? Daymond makes an offer for a $150k but he wants a 60% controlling interest if he is going to invest in Lloyd and the Treasure Chest Pets Business. Barbara is also invited to join the deal that Daymond makes it sound too good to resist.

Robert Herjevic finally speaks up and says "I think this is all crap" feeling the two other Sharks are trying to steal majority interest in the business. Herjevic makes Lisa an offer for $150,000.00 with no equity stake, but instead a line of credit against the orders Lloyd already has not fulfilled.

Daymond already knowing he is offering the best deal, responds to Herjevic "so this is now the Loan Shark Tank, is that what your doing"? Lisa agrees with Robert if that's all She needed, then His deal would be ideal but that's not the problem. After John practically guarantees Lloyd a for sure deal that will make her and the Treasure Chest Pet's a huge success, She accepts His and Corcoran's deal.

Treasure Chest Pet's Update

"Where or where has my Chest Pet's gone, they seemed to of vanished away."

 O.K. maybe I will never become a songwriter, but they did seem to vanish despite having two Sharks with a controlling interest in the business.

According to Daymond John's website, Lisa landed a deal with Bed, Bath and Beyond and Buy-Buy Baby to carry the Treasure Chest Pets. But they are no longer available at either location. What happened to the Treasure Chest Pets?

Perhaps the best way to answer some of those questions can be found in the video posted below. Lisa admits that a deal with Daymond John did indeed complete, but not with Barbara Corcoran.

Unfortunately, the business was unable to recover mostly due to knock-offs of the Treasure Chest Pet's soon after the Shark Tank aired. Notably a product called Stuffies where Lloyd also pitched her product, only to have them RIP HER IDEA OFF and start their new line. To me they look identical to the Treasure Chest Pets.

It was obviously a very bumpy ride for this already Successful Entrepreneur to make a deal with a Very Successful Shark or Angel Investor. Only to have the business close down in what seems to be a very big failure for the both Lisa Lloyd's and Daymond John.

But hold on now, just because a great product with a great team still ends in failure even after being featured on the Shark Tank Show, does not mean the Entrepreneur's have to faced the same fate.

Because the Sharks have no idea about the products before a contestant walks out on stage, Daymond most likely did not understand all the details of this company before making his promise to make Lisa filthy rich. Lloyd who already made millions in this game kept after that dream of the "next" new product until She eventually lost the millions of dollars already made.

But just like John Paul DeJornia's (Shark Tanks Newest Shark) quote I wrote about a few days ago and repeated multiple times since,

 "Successful People Do The Things Unsuccessful People Don't Want to Do".

Having failed is sometimes a big part of True Success that will last a lifetime if you chose never to give up. Lisa Lloyd has come back bigger and stronger than ever after learning some very valuable lessons along the way. Apparently Lisa is also working on new deals with Daymond John as their Friendship has flourished because of the Treasure Chest Pet's deal.

In this recently published press release, Lisa Lloyd has licenced several other successful products with sales now totaling over $30 million. Lloyd has also been hired as an Independent Licensing Consultant for Invent Help that will further establish her as an expert she has become today.

Visit the Lloyd Marketing Group for a Personal Consultation with Lisa on how She can get a licensing deal for your invention.

Follow Lisa Lloyd on Twitter


  1. Way to go Lisa!!!

  2. Yippee Lisa, you never gave are very optimistic.