Rolo Doc on Shark Tank
Social Network App for Doctors - Season 5 - Episode 504
|RoloDoc App Seen on Shark Tank Show Season 5 Premiere|
I first picked the wrong Doctors that "really do have a cool social network for patients helping other patients" instead of a Doctors App that connects Physicians, Patients, Pharmacists and Nurses in the form of a Virtual Rolodex App.
It's very interesting what some entrepreneurs do when they get the final call from Shark Tank Producers saying they have beat the odds and will be featured on the show. After waiting several months without telling anyone what happened with the Sharks, and still under contract with ABC, you're now free to tell the world that your Business/Product is going to be on the Best Business Reality Show in History.
Some contestants post on their Facebook pages and light up the Twitter feeds, while others take it a step further and get a hold of the Local News Channel always interested in a local business that's made it on the Shark Tank Show. Then there's a small percentage of entrepreneurs that choose not to take advantage of any promoting before the Shark Tank Show. Statistically speaking, this group of entrepreneurs is still batting a perfect 1000 for Not getting a deal on the show, and the Rolo Doc would be no exception.
The two Brothers who are also Doctors, Albert & Richard Amini, made their appearance on Shark Tank Season 5 premiere Show. Their invention the Rolo Doc seems like a good idea, but is it a superior product over Doctors and Patients simply communicating via a phone call and email which is commonly used by most Physicians? The Sharks had a hard time seeing how the Rolo Doc would make enough money to support an investment. In fact, I think they had a hard time understanding the entire concept on why doctors and patients would download the Rolo Doc in the first place.
Fortunately, I now have the opportunity to visit the website and try to understand this business model which was not clearly defined to the Sharks. According to Rolo Doc's FAQ page there is, we'll there's nothing there but a blank page. The front page is a sign-up form for the Doctors App, but very little information or incentive to download the App.
Why would Albert and Richard choose not to do any promoting before the Shark Tank Show? I think Mark Cuban summed it up best when he said: "this was the worst presentation ever seen on the Shark Tank Show". Ouch, that's not exactly what you ever want to hear from any Shark, especially Mark Cuban. But as the saying goes, "any publicity is good publicity" even if it's not so good. The two Doctors might not make any money with the RoloDoc App, but I bet their private practice as Physicians will explode with new patients from the Shark Tank effect.
Rolo Doc's website