The Swilt on Shark Tank Update
|Ivori Tennelle Inventor of The Swilt Sweater|
Ivori Tennelle came into the Shark Tank asking $30,000.00 in exchange for a 35% equity stake in The Swilt Business. At that time she's only sold 100 units in the local marketplace but wants to expand the Business online and needs the Sharks help optimizing the Website.
Personally I like this idea and can see a big demand from Mom's sitting on the sideline's during a cold sports event. But I also see a bigger market than keeping The Swilt defined in such a narrow niche. For instance if one was made with a water proof/ wind proof outer lining that was made more like a jacket than a sweater. Outdoor enthusiasts would love this idea as an excellent addition to their Survival Pack when weight and bulk is always an issue. If you have ever spent an unexpected night or two in the woods, (I have) then it's easy to see a product such as The Swilt would be a great item to always have just in case.
Mark Cuban wasn't so keen on this particular design and thinks it looks like what a 13th Century monk would wear. Lori Greiner who would of been my pick of Sharks to make a deal, says there's lots of competition for a Swilt type product, in particular the Snuggie Brand which is already a popular Brand. If Mark thinks the Swilt looks like something from the 13th Century, I wonder what he would say about the Snuggie? Daymond John likes Ivori's ambition and her determination, but is not interested in adding The Swilt into his Brand. Kevin O'Leary and Robert Herjevic also proceed to go out leaving Ivori Tennelle without a deal.
The Swilt UpdateThe good news is The Swilt website is still active and appears you can still place an order. The bad news is it doesn't look like Tennelle has been very active online since her Shark Tank appearance. Neither the Facebook page nor Twitter has been updated for over a year and a half which unfortunately is never a good sign. I still like this idea and with a little tweaking on the design, Ivori you still have a Great Opportunity to make your product stand out from the competitions and turn this into a Big Success.
The Swilt Website
The Swilt on FaceBook