What Happened To Sweet Ballz After the Shark Tank Show?
|James McDonald and Cole Egger|
Seen on Shark Tank Season 5 Premiere
It's Like Winning the Lottery and then Throwing The Ticket Away.
Everything seemed to be going great for James McDonald and Cole Egger when on the Shark Tank. They generated over $700k in sales of SweetBallz from 7-11 Stores in just the past 3 months and just scored a quarter million dollar deal with two Sharks to bring Sweet Balls to a whole new level.
What the Sharks didn't know was there is also a third partner by the name of Matt Landis, who also owns a share in the newly successful Sweet Ballz product line. The three "I think former" Friends seems to have run into a snag as to who owns what percentage when it comes to the cake ball business. Instead of taking maximum advantage being on Shark Tanks and selling several thousands of additional sweet ballz, the website was taken down and the former Friends are now headed to court.
McDonald who first conceived of the idea for Sweet Ballz, thinks his partners went behind his back and started a competing business by the name of Cake Ballz. H'mm, I wonder if the Judge can make the connection or not, but it does seem to have a resemblance. According to the Dallas News, McDonald filed a temporary restraining order and permanent injunction to stop them from selling cake ballz that directly compete with Sweetballz. The TRO was granted, and there is a hearing scheduled for October 8, 2013.
If that's the case then why is the Cakeballz website still online at this time, while SweetBallz.com is still not resolving? It appears there was nothing wrong with the servers the night Shark Tank ran and SweetBallz.com disappeared as if it had crashed. Is the domain name being held hostage by a disgruntled partner that controls this very valuable asset? From an outsider looking in, it appears that might be the case why sweetballs.com has been offline ever since their episode of the Shark Tank aired.
It's certainly something to think about if you have partners and who controls the domain names. Surprisingly a lot of Entrepreneurs pay little attention when protecting one their most valuable asset which is, of course, their web site's domain name. He who controls your domain name controls your business and can make or break you with a single click.
Even though SweetBallz was unable to capitalize from the thousands of people who would've placed orders online, it didn't stop thousands of other's going to 7-11 Stores across the country asking for the Shark Tank's latest treat. No doubt the Top Brass at 7-11 Headquarters got a whiff of the Shark Tank Effect and will continue backing the SweetBallz Brand as evidenced in a recent tweet.
As far as comparing SweetBallz with the CakeBallz name, there's no comparison IMO. It's the "Sweet" that gives this Brand the "Balls" and makes it stand out of the crowd.
I sure hope all 3 partners can work something out and make the Sweet Ballz Business a Huge Success is has the potential to become. You would think as big as this pie has grown in such a short amount of time, they'll find a way to make it work and get those Sharks started building a Global Brand.