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Cow Wow Cereal Milk on Shark Tank
Organic Cereal Milk - Episode 502 - 1/31/2014
I first visited the Cow Wow Now Facebook page to start learning about this Organic Milk that tastes like cereal and after watching this catchy little video with Bessie the Cow, I was hooked. Grant it I didn't realize how many very successful marketing campaigns Pouy had already been involved with but it clearly demonstrates a lot of thought making this brand a a very easy one to remember. SOB if I couldn't post a link to it, but it's the video with Bessie the Cow having Cowbernator problems with the Cow Wow Mobile. Very Creative!
I did however find this Cow Wow Cereal Milk review by Renae Christine that certainly sold me on giving the Cow Wow Cereal Milk a try. O.K. maybe she's a little out there, but Renae is definitely entertaining to watch her reviews on new products.
According to Christoher Pouy's Linked-In Page, Cow Wow Cereal Milk was first started in January of 2012. After successfully helping a very impressive list of Fortune 500 companies develop their brands, it was time for Pouy to take this knowledge and develop his own national brand. In less than 2 year's time this UHT pasteurized organic flavored milk that requires no refrigeration, is already on the store shelves in over 900 retail stores across the country. Not just any retail stores, but the coveted larger grocery stores such as Kroger's and Albertsons to name a few. The Cow Wow Cereal Milk is also available online exclusively on Amazon.com.
Cow Wow Cereal Milk before the Shark Tank Update
If there's one thing the Sharks love more than anything, it's sales, lots and lots of sales. Grant it, this episode #502 of the Shark Tank was first taped last summer before the Cow Wow Brand grew to these impressive numbers, but that may also be a clue Pouy did indeed get a deal on the Show. This episode is also when Billionaire Steve Tisch finally makes his debut appearance as the newest Guest Shark in Season 5. I don't know about you, but I love seeing Guest Sharks come into the Shark Tank from time to time and stir things up a bit. Steve Tisch has a large stake in the Lowe's Brand, but would this really be a good fit for Cow Wow Milk? Personally I think Tisch will make an investment in his debut appearance, but it will not be with Cow Wow.
In my opinion this brand has done a terrific job getting into the larger grocery chain outlets, but what about the convince stores like 7-11 which would seem like a perfect product for their target market. Did I mention Cow Wow Cereal Milk does "NOT" need to be refrigerated and has a shelf life up to one year? I'm not sure I'd ever want to drink warm milk that tastes like cereal, but the fact it's not an issue, does make this an attractive product thousands of more stores will want to carry.
Price wise "Cow Wow Cereal Milk" is comparable to buying a small carton of regular or chocolate milk with a limited expiration date. Actually when ordering a 12 pack of Cow Wow Cereal Milk online its only $20.68 or $1.74 per serving, so it might even be a little cheaper than unflavored milk.
If you're thinking about ordering Cow Wow Online exclusively at Amazon here's a tip that will save you over $10 and most likely a lot more over time. The links provided gives you the option to indirectly order product from the company directly or fulfilled from a Amazon warehouse. Ordering a 12 pack directly from Cow Wow comes at a higher cost of $23.88 plus an additional $10.49 shipping, and ordering directly from Amazon is only $20.68 and qualifies for the Amazon Prime 2 Day Free Shipping. If you're not familiar with Amazon Prime it's a yearly subscription service that includes a host of discounts as well as thousands of Movies and Shows much like Netflicks. They also offer the first 30 days free to take advantage of all the discounts and services which will instantly save you money from day one.
Order Cow Wow Cereal Milk directly from Amazon