Tuesday, January 7

, , , , ,

Shark Tank's Success on CNBC

Shark Tank Sets Records on CNBC

2 Hours (now 4 hours) of Shark Tank on CNBC Prime Time

Kevin O'Leary promoting Shark Tank on CNBC
Kevin O'Leary promoting Shark Tank
Tuesdays on CNBC Prime Time
 After last week's Shark Tank Marathon on CNBC I've been anxiously waiting to see just exactly how many viewers tuned in to another channel to watch the Shark Tank Show. It's no secret CNBC has been spending several millions of dollars to start their own Business Reality TV Show for Prime-Time with less than favorable results. Last year they came out with a new show called "Crowd Rules" that was a cross between the Shark Tank Show and more of a Game Show for lack of better words. It lasted a whopping 2 episodes before CNBC abruptly canceled the show averaging only 40,000 viewers per episode. Next was "The Profit" with Marcus Lemonis who is a Shark in his own right with a Networth in the hundreds of millions, and so far has had decent ratings, but nothing even close to the viewers the Shark Tank attracts.

CNBC decided they would start their relationship with the Best Business Reality Show in History featuring 6 full hours of the Shark Tank that may have been somewhat of a gamble, but one that paid off handsomely. Last week's Marathon produced triple digit ratings at CNBC up a whopping 287% compared to last quarter, confirming they made a terrific decision to add Shark Tank reruns to the line-up.

Tonight's Shark Tank Episode's on CNBC (Just Doubled)

Tonight is Shark Tank's first appearance in the new Tuesday Night 2 Hour prime time slot featuring some of the best episodes from earlier seasons. In fact the very first episode of the Shark Tank that started this very successful show from Season One is on CNBC Tonight. It's a true classic that has shaped this Show into what it has become today.

The other featured episode is from Season 3 when Mark Cuban invests in a guy that draws cats. Oddly enough the guy doesn't seem very happy these days still sitting around drawing stick figured cats for a living. But who could blame him after 15,000 people have paid $10 to draw a cat for them. The valuable lesson here is make sure you REALLY love what you're doing before you decide to turn it into a business because you're going to be spending a lot of time doing it.

Originally CNBC had the Shark Tank scheduled to air for 2 hours during the Prime Time. The ratings came in so strong in the first week they decided to pull the other two shows including a rerun of The Profit, and replace it with back-to-back double reruns of the Shark Tank for a total of four hours.

That really does speak volumes when CNBC believes running the same two episodes twice in the same night, can still bring in higher ratings than most other prime time shows.

Congratulations CNBC for making a very wise (and profitable) Business decision adding Shark Tank to you're Business Channel. It's a PERFECT Match!


Post a Comment