Define Water Bottle

Define Bottle on Shark Tank

Fruit Infused Water Bottle - Episode 516 - 3/14/2014

Cater Kostler inventor of the fruit Infused Water Bottle
Young Entrepreneur Carter Kostler
Inventor of the "Define Water Bottle"
coming to the Shark Tank Show
 Do you remember when buying a bottle of water first began to hit the store shelves? I sure do. I remember thinking who in their right mind is going to pay as much for a plastic bottle of water that's comparably priced to a bottle of soda. Just the economics of making batches of soda compared to turning on the tap just didn't make any sense.

As it turns out selling plastic bottles of water has become a huge multi-billion dollar industry as more people realize the benefits of drinking the very source we are all made of. We now consume billions of single use plastic bottles filled with nothing but water, and plain water at that.

We'll this young entrepreneur by the name of Carter Kostler,is coming to the Shark Tank in Episode 516 with his invention called the "Define Bottle". This looks like the perfect solution solving all these problems, and a few you might not of thought of just yet. The Define Bottle is basically a water bottle with a fruit infused container, capable of making thousands of variations of Fruit Infused Water.

Kostler first came up with this invention when he was only 13 years old while watching his mother make pitchers of fruit infused water the family regularly consumed at home. As much as Carter preferred his mother's fruit infused water over other drinks, this was never an option when away from home.  The light bulb went off in Kostler's head and soon the Define Water Bottle was born.

It looks like Carter and his mother Carla, started a Kickstarter campaign where they also made a video about Define Bottle, but for some reason the page is no longer available. They also did another Crowd Funding Campaign at which the Define Bottle successfully raised another $5,000.00 in November of 2012. In that article it does state Define Bottle successfully raised over $30,000.00 on Kickstarter which can only be a good thing as far as the Sharks are concerned.

It's also interesting to note that our Shark Barbara Corcoran, also left a very nice comment for the Define Bottle, and in particular how impressed she already was with Carter's professionalism at such a young age.

Define Water Bottle before Shark Tank Update

From what I can tell, Carter must be around 16 or 17 years old and has already received a lot of very good publicity even before going on the Shark Tank Show. Last year in 2013, the Define Bottle was awarded one of Entrepreneur's Most Brilliant New Inventions, and was even promoted by President Bill Clinton, at the Clinton Foundation "Health Matters" Conference.

Considering Barbara Corcoran was mentioned on Define Bottle's Crowd Funding page, the first question I had is she on this Episode Featuring Young Entrepreneurs, which she is. Of course this fruit infused water bottle would also sell very good on Lori Greiner's QVC Show, and yes, she will also be on this Shark Tank Episode.

If I was making a prediction on Define Bottle getting a deal on the Shark Tank Show, it would have to be with the Lady Sharks gobbling this one up, and shaping Carter Kostler into a soon-to-be Shark himself. With this big of a head start before he's even legal age, Carter has a very bright and successful career to look forward to.

Order "Define Bottle" on Amazon Prime
Define Bottle Website


  1. Carter's parents did him no favor. He lost out on some terrific help. 40% sounds like a lot of money, but earning 60% of 2 million is a lot better than earning 100% of only $500,000.

    1. Anonymous6:54 PM

      I couldn't agree more!

    2. It was a difficult decision. Before going into the Tank, we discussed which Shark we wanted and how much equity we would give away. Carter was in the tank for about 1hour 15 minutes by himself and he only came out for advice 1 time and that lasted about 2 minutes. Our hope was to close a deal but ultimately, the decision was Carter's. Carter has received (and accepted) mentoring from some of the top minds in business since he started this process so not connecting with Robert was not the end of his journey. He has continued on and the business is doing extremely well. The night/weekend the episode aired on TV, Carter had over 100,000 hits to the website and over $225,000 in revenue. He is a bright kid, and even though he initially took the reject very hard he has since bounced back and loves what he is doing.

  2. I felt so bad for the kid that he didn't get the deal. As an entrepreneur myself, I know how difficult it is to get a company off the ground. His dad made a HUGE mistake in haggling over the percentage with Robert. I don't know if they yet realize what Carter lost when he lost the opportunity to not only be a biz partner with Robert - but to be mentored by him.

    1. Any collaboration with the sharks is more beneficial than the money they would put in! There is a lot to learn from these experienced entrepreneurs!


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