Plated on Shark Tank
Gourmet Food Delivery - Episode 528 - 4/4/2014
|Plated Food Delivery Service cover's "almost"|
the entire United States
Food Delivery system is carving out a nice little niche in this multi-billion dollar industry. Not just delivering a bunch of food to your door, but very select foods to make Gourmet Dinners inspired by the Plated Professional Chefs. You get all the ingredients, professional instructions to cook a healthy meal in less than 30 minutes, and delivered to your door guaranteed to be fresh.
Currently, the Plated website says they deliver their Chef Inspired Meals to over 80% of the entire United States. The business plans based on a membership fee
of $10 per month, or an annual membership for only $96 per year. Each plate cost $12 per person per meal, or $15 A-La-Carte. While the Plated Meals may not seem economical for a large family, the primary target market is focused on professional singles, dual household income earners, and aspiring Chef's.
Plated Food Delivery before Shark Tank Update
I remember reading an article in Entrepreneur Magazine 20 years ago about the first Fast Food Delivery Franchise to hit the market. I liked the concept then, and I like the concept now that the technology's catching up to make this a reality on a much larger scale.
What's so unique about the Plated Food Delivery plan that sets this apart from all the competition is you can make Chef style meals without spending a half a day just gathering all the fresh ingredients. It might be a niche market, but a rather lucrative one that could propel the "Plated Ready-To-Cook Meals" into a household name.
This Episode #528 was filmed in the Shark Tank last year, and it seems Hix and Taranto have not been sitting around waiting to see if they made the final cut for the Show. Just a few months ago in January, "Plated.com" successfully raised $5 million in a Series A funding led by FF Venture Capital.
No doubt this business is gearing up in a big way, especially after the Shark Tank Show. Could the Sharks have already sunk their teeth in the Plated.com concept leading to such a successful round of funding just before the Show? Just knowing this single fact before the Show, will no doubt make watching this sales pitch that much more exciting.
FaceBook (Almost 80,000 "Likes" pre-Shark Tank appearance)