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Friday, April 25

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Crio Bru Cocoa Brew

Crio Bru on Shark Tank

Roasted Cocoa Bean Brew - Episode 522 - 4-25-2014
Brewed Cocoa Beans seen in episode 522 Did you know the cocoa bean is one of nature's best natural super foods packed with antioxidants and minerals to boost your immune system? We'll if you didn't know the all the benefits inside the cocoa bean, rest assured you will be an expert after this episode #522 of the Shark Tank Show. The Crio Brew is made with 100% roasted cocoa beans and made into a hot drink similar to coffee, but with health benefits second to none. Unlike most other coffee and hot chocolate products already on the market. Crio Bru uses no chemicals or dairy products to achieve a great cup of brew that's actually good for you.

The inventors behind the Crio Bru Brand are Eric Durtschi and Jon Fortheringham, two more entrepreneurs from the State of Utah who made the final cut on the Shark Tank Show. I'm not sure what it is about this state, but without a doubt Utah has produced more Shark Tank Contestants than any other state in the country. In this episode 522 alone, two out of the four products being featured are from Utah, and both claim some very impressive health results when using their product.

By substituting a cup of coffee for a cup of Crio Bru, these seemingly magic cocoa beans will boost your immune system, increase your energy level, curb your appetite, oxygenate your blood and sugar levels, and will help you stay more focused while reducing stress. Hm. it makes me wonder if I drink as much Crio Bru as I do coffee, how much healthier and more energy I would have throughout the day.

The actual name of Crio Bru was in part named after the Criollo Cocoa Bean which is the rarest and finest beans known to exist with all these health benefits. The original recipe dates back thousands of years when Kings were served a hot drink known as "Ka-kau". While cocoa beans were the preferred hot drink from centuries ago, somewhere along the line coffee became the dominant morning drink, while the cocoa beans have mainly been used to make chocolate candy and hot chocolate instead. It appears most folks unknowingly prefer a short term jolt of caffeine in the morning, instead of a naturally sweetened hot drink filled with one of nature's best super foods.

 Crio Bru before Shark Tank Update

The Crio Bru Brand has only been in business less than four years, and by all accounts, has grown their market share substantially each year as Durtschi and Fortheringham continue to develop new flavors. One of the best-selling flavors on Amazon is the Cavalla Cocoa Beans with a hint of cinnamon and coconut. Out of 70 written reviews, Crio Bru boasts 4 out of a possible 5 stars with a few very impressive claims after drinking Crio Bru for an extended period of time.

This video below is with Eric going into great lengths about how diversified the cocoa bean has become over the years. These guys travel all around the world looking for the best cocoa beans available, all with their unique set of flavors. One of the qualities all the Sharks look for before investing in any product is the entrepreneurs experienced knowledge within that market. There's little doubt both Eric and Jon know more about the cocoa bean business then just about anyone, and have a genuine passion to make the very best product available.

The sheer number of Crio Brew products already available both online and several health food stores already carrying this Brand, makes this almost a slam dunk for getting a deal with the Sharks. Barring some crazy number to justify its current valuation, this healthy alternative to drinking coffee could be a very big hit on the Shark Tank and become its next multi-million dollar success story. No doubt about it, this is one product I most definitely need to taste for myself.

Crio Bru available for Amazon Prime Shipping Discounts
Crio Bru Site


  1. I have been consuming cocoa nibs as a superfood already. This is a brilliant hot beverage idea. I cannot handle caffeine from coffee and this is a non
    gmo, non chemically produced product. Bravo! The sharks are interested in money more than health and don't "get it'. Just because a product doesn't make it immediately doesn't mean it isn't a slam dunk for some of us. I took notes while watching the show so I could get online and find it!

  2. Anonymous9:15 AM

    lafistor It was the valuation. You don't value your business at 100 times your yearly profit. 10 times your profit is what you value it at.

  3. a) You guys didn't listen to the actual umbers, it was 65x earnings, Kevin just made up 100x to make them look bad, that's why he's a jerk.

    b) Growing companies, esp those with patents and contracts, are often valued at 65-100x past earnings or more. What's much more valuable is the future of the franchise, as Robert pointed out.