Cyber Dust App
Disappearing Text Messages invented by Mark Cuban
|Cyber Dust App created by|
Mark Cuban and Mention Mobile
With all the media attention on how much our online activities are saved and stored away to potentially be used against us, the Cyberdust App release couldn't have come at a better time. So how do you give away a Free App that turns anything you do with it into cyber dust, and turns it into yet another billion dollar empire? First off the Cyberdust App wasn't invented as a for-profit idea, but instead to solve a real problem shrinking our digital footprint while online. After listening to some of the crazy lawsuits that have been filed against Cuban, and the ability to use old emails and seemingly harmless text messages against him, Mark has created a Text App having a 30-second life before the message disappears forever.
Think about this for a minute. Think about all those text messages and emails you've sent beginning with very first one. Somewhere out in cyberspace, there IS a record stored on all of them. As soon as you hit that send button, they may be your thoughts, but you no longer own or control what happens to them from that point on. Why on earth would "they" want to save every single text message you have ever sent in the first place? There's only one logical reason, and as Mark points out, it's never for your benefit. It's not the text that might be used against you, it's the ability to take parts of the message out of context and give it a whole new meaning.
Why will Cyberdust be Mark Cuban's next Billion Dollar Business
To understand the potential of Cyber Dust changing the entire text industry I talked to ask an expert, my teenage Son. When two teenager's (and really most everyone) are texting each other, they have this illusion it's a private conversation when lots of subjects are freely discussed "in the moment". Given the choice of using one text app that saves everything you say no matter how innocent, compared to a text app that disappears after 30 seconds, there really is no choice. Why would anyone even consider sending a text message that potentially can be used against you compared to deleting the message forever?
This might not even be the main reason to use Cyberdust because a lot of people don't seem to care about what they say online anyway. But it's more like "it's no one's business", and not meant to read by prying eyes. If there's one app having the potential to completely transform and an entire industry, this Cyberdust App being given away for free by Mark Cuban could easily do just that. By watching the interview above it's easy to see the Cyberdust app isn't just another successful business Mark's involved with, but he's on a mission to solve a very real problem concerning "everyone" digital footprint.
Cyberdust App Developed by Mention Mobile
The story how Mention Mobile first secured an investment from Mark Cuban and eventually go on to developing the Cyberdust App that (mark my words), will grow into a billion dollar empire, all started with an unsolicited email. You'd think the odds of Mark reading your email concerning a new business opportunity would be about zero, but you might be surprised. Mark goes into great detail during this Social Hour interview about what it takes to get his attention. With some days approaching 1000 unsolicited emails, it's amazing Mark still spends that much time looking at each and every one of them. Note the keyword here is "look at" because most get deleted before the very first sentence has been completely read.
One email making it past Cuban's first line of defense from a never ending sea of opportunities was written by Ryan Ozonian from Mention Mobile. Ryan created a well written "short" email about Mention Mobile's social gaming and application business which seems to include all the right "buzz words" to potentially get Marks attention. Within 8 minutes from sending that email, Mark responds back requesting more information. To make a long story short, Mark Cuban ended up making a significant investment in Mention Mobile which has developed several new apps since that time. With an already established and very successful partnership, it most likely was a very easy decision having Mention Mobile develop the Cyberdust App, and be a part of Mark Cuban's next billion dollar idea.
Cyberdust App on iTune's
Cyberdust App on Android (coming soon)