Monday, September 15

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Bombas Athletic Socks

Bombas Socks on the Shark Tank

Quality Athletic Socks - Episode 601 - 9/26/2014

Redesigned Socks Seaon 6, episode 601
 With so many technological advancements made in just about everything we wear, what about socks? The way socks are made and shaped by just about all sock makers in the market is basically the same, right? I mean come on now, what could you possibly do to improve on the over-all socks design that basically hasn't changed since the very first pair?

The custom sock maker's Grace n Lace was a huge success on last seasons Shark Tank, but this season in episode 601 featuring the Bombas Socks, completely reinvented athletic socks as we know them today.

The entrepreneurs who have obviously spent a great deal of time redesigning athletic socks with improvement's most have never thought about, and founders of the Bombas Athletic Socks, is David Heath and Randy Goldberg. They have a very interesting story how they got in the sock industry in the first place, which has now led to an appearance on the Shark Tank Show in season 6 premier opener.

The entire Bombas Sock Brand wasn't first conceived as a way to start a new business making money, but a way to help give away the most requested item at homeless shelters, socks. The seed (idea) that grew into the passion to completely redesign athletic socks, came from a quote by Major George Hood, Chief Officer for the Salvation Army. His words that forever changed both Heath and Goldberg's lives, simply said "Through our work in those in need, we know that sock's are oftentimes the most requested clothing item in homeless shelters".
If they could only design and manufacture a brand new sock with todays technologies featuring upgrades such as a Y stitched heel and a blister tab for added cushion, Bombas Socks could be sold at a premium, and enough profit to also donate a pair to Hannah Socks, a non-profit organization giving hundreds of thousands of free socks away to homeless shelters.

With this updated version on what could possibly be the most impressive update the socks have had in many generations, the Bambas team took the crowd funding route to raise the much needed capital required. The sock entrepreneurs chose Indiegogo as their preferred platform with a $15,000.000 goal. When the campaign ended almost exactly a year ago on September 6, 2013, Heath and Goldberg raised over $142,000.00 for these technical advanced athletic socks. The campaign also raised enough money to donate over 19,000 pairs of socks to the Hannah Socks Organization. Currently the Bambas Socks organization is working within a WeWork co-working office space near Madison Square Park.

Bombas Socks before the Shark Tank Update

If there's one thing all the Sharks like to see, it's solid sales numbers for a new products potential. Considering Bombas raised almost 10 time's the stated goal from over 2700 backer's, it certainly looks like a great start for these completely re-designed athletic socks.

There's already dozens of Bombas sock designs for sale on the website, with prices ranging from $8 to $9 per pair. If you buy two or more pairs, they also include free shipping which is always nice. Also, for each pair of Bombas Sock sold, the company continues to donate another pair to a homeless shelter.

How many new design features can you come up with for the sock? I seriously doubt anyone has ever spent as much time thinking about redesigning socks as much as Bombas has.

Bombas Socks Website


  1. Anonymous11:01 PM

    I love your concept but I like an ankle high sock (just above the ankle). Are you planning on adding this to your sock styles anytime soon. When I have foot issues and must wear a hiking boot in the summer, I use these to go with my shorts.

  2. Anonymous6:07 PM

    Not thrilled with signature design. Bee? Reminds me of a moth. Not appealing for guys.

  3. Isabella NJ10:42 AM

    I am officially a Sock Snob thanks to Bombas. I was introduced to Bombas after a recent Shark Tank episode and had to have them. I bought the multi pack and gave many away as Christmas gifts and kept a few pairs for myself. My gift recipients love them and I'm crazy about them as well. I look at my old socks and I just want to cut them up and use them for cleaning, as NO other socks can compare to my Bombas socks. I don't know if it's the honeycomb gathering in the middle of the socks, or the layer of massaging cushion on the bottoms of my feet but they are worth every penny, especially considering Bombas' generous donation to helping the homeless with a pair donated with each purchase. That's awesome. I've also had a problem with finding socks that don't make my feet sweat, until now. My feet don't sweat AT ALL with these socks. I consider these socks a must have and will continue to be a loyal customer. This is the best investment in socks I've ever made. So happy to have my foot luxury product as my feet feel pampered, everyday. Enjoy!