BeardBrand on Shark Tank
Beard Oils and Mustache Waxes- Episode 609 - October 31, 2014
If there's one thing I really like seeing, its new Shark Tank Contestants starting to get excited before their brand new episode airs. Eric Bandholtz, the inventor of the BeardBrand Brand, and originator of the Beard Brand Urban Lifestyle is so excited about the Show, its hard for him to put it into words.
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Taking an idea for a new product-line and turning it into a Lifestyle Brand is no easy task, but Bandholtz seems to have found a very successful formula doing exactly that.
The Beard Oils and Mustache Waxes business was conceived when Eric attended his first West Coast Beard & Mustache Championship in 2012, and fell in love with the Bearded Lifestyle.
Most new businesses start with a product and then build-up the Brand, but the BeardBrand has successfully done just the opposite. Eric Bandholtz and his partner, Jon Reisinger first decided to build-up their core audience promoting the Bearded Lifestyle through a Blog and You-Tube Channel before any Beard Oils, and Mustache Waxes were available for sale. There is now over 80 videos including tips on mustache waxing, how to grow a beard and maintain it, correctly applying the Beardbrand Oils, and several self-improvement videos.
Building an online community for the Bearded Lifestyle is one thing, but turning it into a successful business is quite the other. Eric was so passionate about this new untapped venture, He even came up with a new reality show featuring a bearded tv host profiling unique beards from around the world. The idea took him to a Startup Weekend Event that didn't make the final cut, but instead Eric would meet Lindsey Reinders and Jeremy McGee. The newly formed business team went on to develop the Best App of the competition, and as a result, vowed to start a new business together someday.
What can a single story in the New York Times do for your business? In this case, it not only helped define a new business model going forward, that article ended up being the catalyst that ultimately helped land Eric inside the Shark Tank Show.
The entire BeardBrand's startup capital was a whopping $30.00 (yes, that's thirty dollars) and a commitment from a reliable vendor prior to the New York Times running the article. This number almost seems unrealistic, until you factor in the many hours of sweat equity Eric already poured into building-up his core audience via the blog and You-Tube channel first.
Beard Brand before Shark Tank UpdateThe entire Urban Beard Lifestyle has quickly been growing as evidenced by the sheer number of products now available from BeardBrand. They now carry a wide variety of Quality Beard Oils, Mustache Waxes, Beard and Shave Soaps, Grooming Kits and all the help needed to perfect the Urban Beardsman Style.
The most current numbers I could find for Beard-Brand before this episode 609 of the Shark Tank airs was $40,000.00 per month if memory serves me right. Considering the initial startup capital was only $30 split three ways between Bandholtz, Reinder's and McGee, yes I'd say this trio is clearly making all the right business decisions thus far.
Obviously the Beard Brand Life Style is a well-defined niche within a niche a few of the Sharks may have a problem investing in such a limited "perceived" market. On the other hand, it just proves once again, you can create a business out of "Anything" you're truly passionate about sharing. If Eric uses the same strategy inside the Shark Tank he used to grow this Lifestyle Brand, the Sharks might be willing to cut a deal, and shave off a nice piece of the Beard Brand Business.
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