Monday, November 17

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Magic Cook

Magic Cook on Shark Tank

Magic Cook Lunch Box and Thermos - Episode 612 - 11-21-2014

Magic Cook Lunchbox and Hot Thermos using water activated heat packets
Magic Cook Cooking Set
Complete Kit
 The Magic Cook Heated Lunch Box and Thermos are the latest outdoors product to enter the Shark Tank this Friday night in Episode 612. The Magic Cook magically cooks food using no electricity, wood or gas, but a water activated heat source instead. That's right; all you need is a little water and a heat pack to cook-up a hot meal or a cup of coffee in no time.

The entrepreneurs behind The Magic Cook is Sharon Yu and David Su. Sharon will be representing this clever product by herself inside the Shark Tank and demonstrating how you can now safely cook almost anything inside a Magic Cook lunch box or  heated thermos.

Magic Cook Heating Cup
The Magic Cook
Heated Thermos Cup
The fact Magic Cook requires no flames, electricity or gas to cook up a meal is a major benefit hard to ignore. The obvious market for this new Shark Tank Product would be survival kits, emergency packs, backpacking, camping, hiking, fishing, hunting, skiing, rock climbing, power outages, ah yes, and the list goes on. Did I mention a hot lunch in a lunchbox or a quick warm-up for that cold (or unmade) coffee?

The best way to learn about the Magic Cook products is to watch a quick video demonstrating exactly how this technology works. The heating time is approximately 10 to 25 minutes depending on what you're cooking, and reaches up to 203 Degrees Fahrenheit when the heat pack is fully functional inside the Magic Cook Container.

 The Magic Cook is available on Amazon Prime from $24.95 - $44.99 including ten heating packets. The Thermos is only $21.00 and would pay for itself in no time if you like hot beverages no matter where you happen to be. The refill heat packs cost $5.62 for a pack of 5, which does seem like a good deal for a hot cup of coffee brewed just about anywhere.

The Magic Cook before the Shark Tank Update:

What's not to like about the Magic Cook Cooking products? If faced with eating cold meals because of a major power outage or natural disaster and no way to cook anything, most people would gladly pay for a convenient and safe way to cook up a hot meal.

It looks like the Magic Cook started a crowd funding campaign on Kickstarter a few Months back in August, but then abruptly canceled with no explanation. Depending on when Sharon Yu went inside the Shark Tank to film this episode 612, the timing could coincide with this date and explain why Magic Cook decided to take this business in another direction.

The biggest question I have concerns the patents and trademarks Yu and Su have secured. Do they own the patent on the water activated heat packs for instance? If so, this alone could be worth a major licensing deal using this technology in several other outdoors products. There is other quick heating products that's been on the market for years, but this is the first one in pack-form and built specifically for an air tight cooker.

List of Magic Cook Products Available on Amazon Prime
Magic Cook Site


  1. Anonymous11:35 AM

    wanted to scream this is perfect for COLLEGE STUDENTS! dorm life = space limited but still want good food

  2. wheres the best place to buy it ???