Sweet Corn Chips on Shark Tank
|Off The Cob Sweet Tortilla Chips|
coming to the Shark Tank
in Episode 612
Somewhere along the evolution making tortilla chips it was deemed regular grain corn was "good enough" for making this popular product. Using regular grain corn is abundantly planted consisting of 95% of all acres planted in the USA, with a "cheap price" compared to other types of quality sweet corn. Who cares if using quality sweet corn with several health benefits compared to grain corn tastes better, people have been eating inferior tasting tortilla chips for so long we don't know any better.
It would take a 3rd generation farmer by the name of Cameron Sheldrake from Ithaca, NY, to reinvent what a quality tortilla chip tastes like, and an appearance on the Shark Tank Show to make Off The Cob Chips a household name. All the products Off The Cob produces is made using hand-picked quality sweet corn picked right off the stock. The sweetcorn is so sweet you can eat it right off the cob, and make's for a much tastier and sweeter tortilla chip.
Cameron first took his "Off The Cob Chips" to the Rocket Pitch back in 2011 and won the Undergraduate BETA Challenge in 2012 at the Babson College's Business Plan Competition. With a $20,000.00 First Prize money in hand, Sheldrake took his soon-to-be-famous tortilla chips to Kickstarter hoping to raise the additional capital needed to bring this to market. The $15k goal was easily achieved and Off The Cob Chips was now in business. The comments left on the kickstarter project page are all 100% positive and very unusual as someone always seems to complain about something when leaving comments. Grant it there's not a lot of comments, but they are "all positive" which is very rare to see on any crowd funding campaign.
Off The Cob Tortilla Chips before Shark Tank UpdateOne of the main hurdles for any food product seen on the Shark Tank is the coveted shelf space reserved for the big players within that particular market. When considering the shelf space for chips dominated by a handful of national brands, Off The Cob Chips has an uphill battle one shelf at a time. Fortunately, by the progress shown on FaceBook and the number of store's already carrying the Off The Cob Brand, the store numbers have steadily been increasing.
By looking at the store locator, there must be at least 50 stores now carrying the Off The Cob Tortilla Chips. Most stores are either in Southern California or way out east in the New York area. Obviously the distributors are having good success getting shelf space for the Off The Cob Chips where they're located, with plenty of opportunities to expand across the country. Over 20 Shell Gas Stations within Orange County alone now carry these sweet chips. If you live in Orange County, be sure to buy a bag of sweet corn chips. Maybe Shell will start carrying Off The Cob Chips in all their gas stations so the rest of the country can also try them. K? Thanks!
This might be a hard food product to build a new Brand around, but when you compare a tortilla chip to a sweet tortilla chip, there is No Competition. If Cameron makes a deal on the Shark Tank and gets mass distribution to the rest of the country, the Off The Cob Tortilla Chips could be a huge success story in record time.
Watch the Off The Cob Chips appearing on the Shark Tank this Friday night, November 21st and see if Sheldrake makes a sweet deal with his sweet corn tortilla chips.
Visit Sweet Corn Chips Website