Mensch On A Bench on Shark Tank
One day Neal Hoffman, the entrepreneur who invented the Mensch on a Bench product had his son request they also buy the Elf On A Shelf for the Holiday's. The only problem was the Hoffman's are Jewish and celebrate Hanukkah during this time. The conversation got Neal thinking, why not start their own Holiday tradition similar to the Elf On The Shelf, but share the entire Hanukkah story instead.
As all successful entrepreneurs do, Hoffman immediately got busy creating the "Mensch On A Bench" concept. The story book he created tells the story about Mosche the Mench sitting on a bench keeping the flames from going out. The Mensch is a well-designed doll dressed as a Rabbi, and as you may have guessed, He's sitting on a bench holding a candle.
Before Neal took The Mensch On A Bench finished product to the Shark Tank auditions, he first went the Kickstarter route helping raise enough capital to finance the first production run. With a financial goal of $22,000.00, The Mensch on a Bench was successfully funded May of 2013. Below is the video that helped bring this product to market, and eventually all the way to the Shark Tank Show for millions of Jewish Families to learn about before the Holiday's begin.
The Mensch On A Bench Reviews before Shark Tank UpdatePerhaps the best comparison how successful The Mensch On A Bench will become after appearing on the Shark Tank is the Hanukkah Tree Topper seen in last years Holiday Special. The Tree Topper represents a growing number of Families celebrating Christmas and Hanukkah together, and now refer to the Holiday Season as Chrismukkah. Some folks might consider this a niche market at first, but the fact is Hanukkah Tree Topper is now the #1 Christmas Tree Topper of all time. This product will also be the Featured Success Update during Shark Tank's Holiday Special Episode 614.
The Mensch on a Bench already has national distribution in several major store's which is very impressive considering this was a Kickstarter project just a little over a year ago. You can already Buy The Mench On A Bench on Amazon Prime, Target, Barnes and Noble, Bed Bath and Beyond and even EBay.
As fast as the Elf on the Shelf has grown into a Christmas Holiday Tradition , The Mench On A Bench celebrating Hanukkah is catching up at an incredible pace. For most new startup businesses, it would take a Shark sized investment to have grown into a successful business this fast. Did Neal make a deal inside the Shark Tank and the Sharks wisely planned ahead for this years Holiday Episode? Or did Hoffman secure outside funding from other investors far exceeding the $22k raised on Kickstarter last year?
Watch The Mench On A Bench on Shark Tank Holiday Special Episode next Friday night, December 12, 2014.
The Mench On A Bench