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Fresh Patch

Fresh Patch of Grass on Shark Tank

 Dog Litter Box - Episode 616 - February 3, 2015

Disposible Dog Litter Box
Disposable Dog Litter Box
with Real Grass
 One of the best reasons to watch the Shark Tank Show is you never know what innovative new products the producer's will find during the Casting Calls. A subscription service for a Fresh Patch of Real Grass for your Dog to Pee-On is certainly an innovative product thinking outside the litter box. Domesticated Cat's can easily be trained using the toilet with the "Citty Kitty" seen on the Shark Tank in Episode ???. Dog's on the other hand, prefer a nice Fresh Patch of Grass if they can hold it until it's time to go outside that is.

Andrew Feld is the entrepreneur who helped invent the Fresh Patch Grass appearing on the Shark Tank in Episode 616 next Tuesday night February 3, 2015. Just like most cat's have a litter box, now your dog can have one too. The target market is for dog owners living in apartment's and condominium's with small or no backyards for their furry Friends. If this describes you, then you already know how important this multi-daily task is if you don't want any hidden surprises.

The Fresh Patch is a real patch of hydroponically grown grass measuring 16" x 24" x 3" inside a disposable Dog Litter Box. Instead of taking the Dog outside to visit a patch of grass, you're bringing real grass inside so they can take care of business whenever the need arises. Dogs instinctively know what to do with the Fresh Patch much like cat's using a litter box. With such a good idea solving a very real problem for millions of Dog Owner's, this should be very interesting what the Sharks think about the Fresh Patch of Grass and the Business Model behind this product.

Fresh Patch Reviews before Shark Tank Update

 Perhaps the best reviews you can get with a product such as this is from the Dog's themselves. The Fresh Patch Website has an entire page full of puppy dogs knowing exactly what to do on their new piece of real grass in a box. Depending on the number of dogs and their sizes, each Fresh Patch is good for one to two weeks before replacing with a new patch. The Fresh Patch Reviews on Amazon already has an impressive 475 comments with a 4.3 Stars out of 5 before this episode of the Shark Tank airs. One comment was giving Fresh Patch a 3 Star Rating because the grass was showing a little yellow after being shipped across the country. We'll Duh; any living plant will start yellowing if you stick it in a box long enough. Fortunately, the Fresh Patch Hydroponically Grown Grass is bred for a lush green color with minimal sunlight required after opening.

Selling a living product for dogs going to the bathroom while in the house requires it's own unique Business Model to make this product successful. You can buy a Fresh Patch individually, but the real opportunity is growing the subscription based service the Sharks might really like. You can have a Fresh Patch of Grass delivered every week for only $25, Bi-weekly for $27.00 or a new patch every month for only $29.00.

The main question is "How many monthly subscriptions did Fresh Patch already have when Andrew went inside the Shark Tank"? A good retention rate with long term satisfied customers will go a long way convincing the Sharks to invest in this Litter Box for Dogs.

Fresh Patch Website
Twitter (Over 30,000 Followers)


  1. I'm surprised that Mark and Barbara wanted to go retail with this. Are store supposed to continue watering unsold inventory? Are they going to have to commit retail space next to a window? How are city folks going to carry a large and presumably heavy package of grass on the subway? I don't know about the retail play. They could reduce costs by growing grass in multiple locations. There are many sod farms out in Suffolk they could partner with.