Naja Lingerie on Shark Tank
Premium Lingerie - Episode 621 - 3-13-2015
|Naja Lingerie seen on the Shark Tank Show|
"Several styles at Affordable Prices"
Fortunately, the owner of Naja Premium Lingerie, Catalina Girald who's coming to the Shark Tank this Friday night documented the exact moment the company opened for business on the Internet. INC Magazine did an excellent interview titled "Naja: Disturbing the Lingerie Industry and Empowering Women" documenting what it's taken Catalina to get to that point.
The Naja Lingerie underwear's manufactured by single mothers from Columbia, which is also where Girald's Family's located. Her Family's been in the Lingerie Business long before Catalina moved to the United States and became an Attorney before starting the Naja.co Brand. Sales from Naja Lingerie not only helps single Mothers support their families, but also in partnership's with the Underwear For Hope program and the Golondrinas Foundation.
The Naja.co interview on Glam gives you an idea how many new color combinations are currently available in this impressive new start-up company only a few years old. The biggest comparison in Naja Lingerie compared to other premium brands like Victoria's Secret, is in the price. Having a reliable and very dedicated group of single mothers making the product is extremely hard to compete with, especially with a product and price point that sells itself.
Along with a large personal investment Girald's put into developing the Naja Brand, She also did a crowd funding campaign at Kickstarter like most Shark Tank contestants do. The Sharks love to see a new start-up that's already proved the concept by meeting and exceeding the original financial goal. Naja's Kickstarter campaign successfully ended July 25, 2014 raising an additional $25,000.00 to bring premium lingerie to the market at affordable prices.
FaceBook (Over 70,000 "Likes" before Shark Tank appearance)