Forus Athletics on Shark Tank
Lightweight Running Shoes - Episode 629 - April 10, 2015
|Forus Athletic Running Shoes|
appearing on the
Shark Tank in Episode 629
The Forus Athletics Brand will be represented on the next Brand New Shark Tank this Friday night by two of the owners Arsene Millogo and Joel Vinocour. What makes the Fourus Athletic Running Shoes superior in this multi-billion dollar crowded market is the built-in patented shock absorbent PolstarMax 6 Insole Technology. The Polstar Max 6 is a removable and lightweight shock absorbent stability bar.
The best way to learn how this technology's incorporated into Forus Athletics is watching this three-minute video used in as successful Indiegogo Campaign.
The Fourus Athletics crowd funding campaign on Indiegogo successfully ended September, 2012, raising over $48,000.00 from a $40,000.00 stated goal. Since that time, the Brand went from offering four styles of Forus shoes, to dozens of new styles and designs already being sold around the world. It's interesting to note that a lot of the new designs including the "Indiana University Running Shoes" are in pre-order stage at this time. If I didn't know any better, perhaps a large capital investment (like a Shark Tank Investment?) was recently put into the For-Us Brand helping fund the new athletic shoes soon coming on the market. One thing's for sure; this running shoe company has lots of traction even before their Shark Tank appearance this Friday night on ABC.
Forus Athletics before Shark Tank AppearanceWhen I first heard the Brand Name, "Forus", I knew I'd heard that term before. Coincidentally enough, one of the original Sharks, Daymond John, has sold billions in merchandise using a similar name. Daymond's Brand "FUBU" stand for "For Us - By Us" that granted isn't spelled the same, but similar never the less. Forus Athletics was first formed back in 2009 when the Shark Tank was making its debut, and purely coincidental the two "For Us" Brands would ultimately meet.
I'll be very surprised if the similarities in brand names aren't brought up during the pitch, and even more surprised if Daymond John isn't interested in partnering with Forus Athletics. To me, it seems like a perfect fit. According to the Forus Athletics LinkedIn page, the company currently employs 200 to 250 employees and still growing at an incredible rate. With solid growth like that, I wouldn't be surprised if several Sharks put on their running shoes and try to catch a piece of this business.
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