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Paleo Diet Bar

The Paleo Diet Bar on Shark Tank

 Caveman Nutrition Bars - Episode 626 - 5/1/2015

 The Paleo Diet Bar is based on the Paleolithic Diet, also known as the Caveman Diet dating back thousands of years. According to the Wiki page, the Paleo diet is similar to eating the same types of foods dating back to the hunter-gather lifestyle. Nowadays, modern humans eat too much processed foods, grains and dairy products contributing to a variety of new diseases and being over-weight that was never present in the Caveman Day's. Did you know in 2013, the Paleolithic diet was the most searched term for weight-loss on Google?

The owneners of The Paleo Diet Bars is Husband/ Wife entrepreneurs Todd and Shauna Sledge from Ft. Collins, Colorado, who'll be appearing in the next Shark Tank Show this Friday night in Episode 626. The list of all-natural ingredients inside a Paleo Diet Bar is impressive along with soy free, dairy free, gluten free, grain free, fiber and protein rich with no preservatives. All the ingredients were hand-picked by the Sledge's to make authentic Paleo Diet Nutrition Bars specifically for the Paleolithic Diet. Dr. Cordain is the founder of the Paleolithic movement and exclusively endorses this product.

One thing standing out about Paleo Diet Bars before going on the Shark Tank is the competition. Specifically another nutrition bar by the name of Braaap Nutrition Bars that also happens to be owned by Todd and Shauna Sledge.
As a matter a fact, some of the content is identical on both sites which is never advisable as far as SEO goes. Aside from that, one nutrition bar specifically targets the Paleolithic Lifestyle, while the other nutrition bar targets Sports and Outdoor Enthusiasts.

Cavenan diet bars
12 Pack of The Paleo Diet Bars
The Braaap Nutrition Bar has been in business since 2011 while the Paleo Diet Bars been on the market since 2013. Considering both nutrition bars target two different markets, and neither refers to the other on their websites, is the Sledges running both businesses as separate companies? If that's the case, and only the Paleo Diet Bar Business is what the Shark Tank Investors can invest in, this might present a significant obstacle getting a deal on the Show. As a matter a fact, I can't remember a single entrepreneur getting a deal on the Shark Tank that didn't incorporate all similar businesses into the deal. In an earlier episode, Mark Cuban said it best when he mentioned this would be considered a conflict-of-interest, and he'd have the right to sue you to protect his investment.

Let's hope the Todd and Shauna did their Homework before going on the Shark Tank Show and realized the Sharks will find out about the other business and they "Will" want a percentage of both businesses. Just imagine the additional thousands of Nutrition Bars they could sell this weekend alone after this episode 626 of the Shark Tank airs this Friday night. I might not go out of my way to try We'll any diet bar, but certainly eat my fair share of outdoor nutrition bars. Combining the marketing efforts for both nutrition bars indeed makes a lot of sense to me.

Watch Paleo Diet Bars on the Shark Tank Show this Friday night and see if the Sharks can make a deal for one or both businesses. This certainly will be an interesting set of negotiations you will not want to miss.

Paleo Diet Foods Website
Twitter "Carl The Caveman"


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