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Mix Bikini Update

Mix Bikini Beyond The Tank

"Mix Bikini" now "Versakini" Interchangeable Swimsuit Update

Interchangable Swimsuit seen in Season 3
Versakini Interchangable Swimsuits
seen on "Beyond The Tank" Update
 When the Mix Bikini first appeared on the Shark Tank with Frank Scozzafava and Adam DiSilvestro in Season 3, there was another important partner behind the scene by the name of Kelsey Duffy who didn't appear on the Show. Most viewers assumed the new interchangeable bikini was being designed and marketed only by Frank and Adam, including myself. Would it have mattered if Kelsey were also present during Shark Tank's sales pitch? Maybe, maybe not, but Scozzafava did an excellent job selling the Sharks on the concept and walked away with a $50,000.00 deal with Barbara Corcoran for a 25% equity stake in the company. Now that Mix Bikini has re-branded the name to "Versakini" as we learned during the Beyond The Tank Update, Kelsey Duffy, is on Her way to becoming one the most Successful Entrepreneur from the Shark Tank that never appeared on the Show.

Versakini Update (formerly Mix Bikini) after airing on the Shark Tank Show

 Everything seemed to be in Mix Bikini's favor for becoming a huge Shark Tank Success Story. The deal closed with Barbara Corcoran and the business received the $50,000.00 investment as promised. Barbara makes it clear the #1 priority before Mix Bikini aired on Shark Tank was the website's stability for handling thousands of orders in a very short amount of time. They poured over $70k into the site where you could mix and match interchangeable swimsuits with dozens of different combination choices. The inventory and warehousing were in place and prepared for the Shark Tank Effect soon coming their way.

The only thing left to do now was throw a Shark Tank Party and celebrate all the hard work finally getting to this monumental moment. When you have a multi-million dollar idea that's about to be on the #1 Business Reality Show in History, why not throw the biggest most expensive viewing party celebrating your new found success? Well that's exactly what Mix Bikini did! Corcoran, now a 25% owner in the business, show'd up in full costume and also had a great time. That is until She found out they spent at least $50,000.00 for the viewing party, the entire investment she made during the Shark Tank Show.

It's almost hard to believe the next part, but it was on this Episode of Beyond The Tank, so it must be true. I don't know, maybe it's just me, but I'd be so excited about the orders flowing in after the Shark Tank Show, there's no possible way I'd be anywhere else but working my ass off and enjoying every second of that once-in-a-lifetime experience.

After throwing the most lavish and expensive Shark Tank Viewing Party's in the History of the Show, Frank woke up to an unexpected surprise the Mix Bikini website crashed during the Show before any sales had been processed. Apparently, everyone had such a good time nobody was monitoring the site when the Shark Tank Effect's traffic knocked it offline. Now that's what you call a very, very expensive hangover in many different ways. It took ten to eleven days after getting millions of dollars in free publicity before the Mix Bikini website finally came back online, but it was too late.

Hopefully, everyone that's ever lucky enough to be on the Shark Tank can learn from this valuable lesson Frank had to learn the hard way. Unfortunately, Mix Bikini ended up closing down soon after the party, but the "dream" was still very much alive in Frank and Kelsey Duffy, the main designer of the original Mix Bikini products.

Eventually Frank and Kelsey started a new business called "Sophie verses Emily" with Duffy having an equity stake in the new company. The new company name gets mentioned in this Beyond The Tank Episode, but the new website is never mentioned.

The Beyond The Shark Tank update then took off in another direction promoting Frank's new business opportunity called, "ScootAway" that rents scooters by the hour via their ride share program. You can rent a scooter for only $2.99 per half hour which does seem like a good deal. The first of many locations just opened up in Columbia, South Carolina with 500 total scooters projected by the Fall of 2015. Frank said if the Mix Bikini was a million dollar idea, then Scootaway is a billion dollar opportunity.

Exactly why Mix Bikini changed the name to Versakini after being branded as a Shark Tank product remains to be seen. Kelsey chose not to get back with me (after contacting me first) for this updated article concerning her new business, so I can only assume there's more to the story than meets the eye. is registered to another name I've never heard of before while is registered to Duffy. Nothing wrong with that other than Mix Bikini is now forwarded to Again I ask, "Why re-brand the name after receiving millions in free publicity from the Shark Tank Show"?

Either way, the main thing is Kelsey Duffy took the Mix Bikini concept and streamlined the entire process when ordering interchangeable swimsuits. Had the new Versakini website been active when Mix Bikini first appeared on Show, this product would've already become an enormous Shark Tank Success.

Whether it's called Mix Bikini or Versakini, the concept is still an exceptional idea when it comes to designing a custom swimming suit. Please take the time to "Like" and "Follow" this Shark Tank product being Branded with a new name. 

Check out the new Versakini Website Here


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