Friday, July 24

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Cheekd Dating Update

Cheekd Update after the Shark Tank

Success Update from Lori Cheek - Episode 517

Shark Tank Update with Lori Cheek
Shark Tank Update from Lori Cheek
 HELLLLLOOOOOOOO from NYC!!!  I hope you remember my epic episode where I got eaten alive on the Tank! I was curious if you'd be interested in my latest update?!  I went on the show asking for $100K and have (since my air date- 2/28/14) raised over 5 times that much.... I've re-branded and rebuilt in a little over one year and here's the story:

After getting shot down by all five Sharks, I looked them in the eye and said, “Trust that you’ll all see me again.”Although those final bold words of mine ended up on the cutting room floor (adding insult to injury), in the 48 hours after the broadcast, received a record breaking 100K unique visitors and our inbox filled up with thousands of emails insisting that the “Sharks” were “out of their minds” for not investing. A little under 50 of those emails were from interested investors.

Since the Shark Tank aired in February of this year, I found the missing link from years before.
I’ve gotten a CTO on board who’s helped facilitate and finance the new face and technology behind the new Cheekd. The newly launched dating app allows users to solve missed connections with a new technology that was not available when the patented Cheekd idea was launched in 2010. It was only a matter of time and I’m thankful I didn’t take the Sharks advice to quit and move on.

While the physical cards worked anywhere in the world and were a perfect way to break the ice, we found a few barriers; the main one being that our users were still quite intimidated to walk up and slip a card to a total stranger.  Looking into alternatives of ways we could change the platform, we discovered a way to make these IRL encounters much easier and less intimidating via a mobile solution.

Previously, with the Cheek'd Version1, users would use a set of clever cards to introduce themselves to individuals they encounter in the offline world who sparked their interest. If the interest was mutual, the card recipients used the card’s unique code to reconnect easily with the person via a private online profile viewable at 

The newly launched Cheekd reimagines online dating with a new app that makes missed connections obsolete. Cheekd uses a cross-platform low energy Bluetooth technology, which fosters hyper local engagement. The app connects people in real time, versus virtual time. Connections begin in person; Cheekd helps you take the next step and continue the conversation online. 

Cheekd ensures you ‘Never Miss a Connection’; thanks to this new Bluetooth technology, the app works on the train; on a plane… anywhere—You’ll get an immediate notification if someone who meets your criteria is within 30 feet of you.  If you’re near a potential spark, Cheekd makes sure you know about it. More images of the app can be found here.

We're even having a 3 hour open bar launch party at the Brooklyn Brewery on August 6th! Here's the invite if you know any New Yorkers w/ iphones:

Happy to discuss more!


Lori Cheek


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