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Fat Ass Fudge Million Dollar Update

Fat Ass Fudge Update After The Shark Tank

Fat Ass Fudge Million Dollar Deal with Chocology

Fate Ass Fudge bought by Chocology
Fat Ass Fudge gets bought in Million Dollar Deal
with Chocology Unlimited
 When thinking about some of the classic sales pitches seen on the Shark Tank that stand out of the crowd, no doubt Donna McCue and the Fat Ass Fudge is high on my list. Donna didn't get a deal with the Sharks on the Shark Tank Christmas Special in 2012, but what she did gain was hundreds of thousands of new Fans including myself.

After six years turning the Fat Ass Fudge into a phenomenal success story, Donna decided it was time to focus on her passions in the comedian and entertainment industry. It may have taken McCue over a year finding a new passionate owner that loves making Fat Ass Fudge as much as She does, and, of course, representing this Successful Shark Tank product to the highest of standards.

The owner of Chocology, Linda Johnson, had all the qualities Donna was looking for when it came to handing over the Fat Ass Fudge Brand. In fact, by the looks of this "Shark Tank Success Story" Linda submitted for this article, I'd say the Fat Ass Fudge is in great hands taking Donna's vision far into the future.

Thank You, Linda, for taking the time writing the update posted below about your progress after taking over one of the most memorable Shark Tank products of all time.

From The New Owner of Fat Ass Fudge Linda Johnson


Last year we acquired Fat Ass Fudge, I thought you might be interested in our exciting adventure:

An Award Winning Fat Ass Year in Review

Whew! What a year it’s been for the Chocology team. Won’t you come with us as we reminisce about all of the exciting events we’ve experience since acquiring Fat Ass Fudge?  

October 30, 2014 The Fat Ass Press Release

Chocology was proud to announce in October of last year, the acquisition of Fat Ass Fudge, originally founded by the brilliant Donna McCue of East Hampton, NY. We started out with four flavors and have expanded to many other flavors this past year including S’mores and Cappuccino. We’ve kept the same delicious Fat Ass Recipe but enhanced the culinary experience with our Art Of Tasting Mindfully card.
A big thank you goes out to all who have supported us on our Fat Ass journey!

A Sweet Way to Give Back

In April 2014, Chocology set out on a mission to raise money for some very worthy charities through our Chocology Cares campaign. Chocology hit the road with Fat Ass Fudge to raise awareness and money for these charities by promoting the Fat Ass brand. With every order of Fat Ass Fudge sold, a portion of the proceeds went to serving some great causes.

AND – Drum Roll Please! Chocology raises $3,000 for Caterina’s Club to give a Family a Home

Through our Chocology Cares Campaign, we raised enough money to give a family a home through the Caterina’s Club charity, run by our 2011 CNN Hero, Chef Bruno Serato. We flew to California to present Chef Bruno with the check personally. Our hearts swelled with the knowing that Fat Ass Fudge was making a difference in the world!

Fat Ass in the Tank

Chocology had the privilege of speaking at the Sprout Pharmaceutical National Sales Conference in October in Washington, D.C. along with 8 other Shark Tank participants and keynote speaker Daymond John. Here’s what Linda focused on:

  • “There is no one “right way” to be an entrepreneur.  It’s all about being yourself and bringing your authentic ideas to your product or service.”
  • “Being Customer Focused is the cornerstone of any business …the sale begins and ends with relationships, both internal within your company and external with your customers.”
  • “Always be looking for solutions, I begin each morning with this question: ‘How many problems can I solve today?’ ”

Being a part of the Shark Tank family inspires us to continue to sweeten the process for our large corporate clients through their corporate promotions, give-aways and gift giving projects.

Two Fat Ass Awards

Chocology Unlimited
Chocology: the place to go if you are a fan of chocolate and you want to learn about chocolate OR you want to give a scrumptious gift for that special someone.

was presented with two first place awards for best dessert at the Taste of Port Jefferson Event – both by the Port Jefferson judges and by the People’s Choice. We were so honored to receive both awards and so grateful to everyone who took the time to come out.

Shark Tank
Chocology is honored to be associated with Shark Tank through our Fat Ass Fudge. Many opportunities have opened up for us by participating in the Shark Tank television show. The reruns continue to bring us business and we are so grateful. People love the name and we continue to keep Fat Ass Fudge a consistently terrific sweet that everyone can enjoy. It’s what keeps our loyal Shark Tank fans coming back for more! Thank you!

A big thank you to all of our Fat Ass clients, both corporate and individual, for making this a Fat Ass year to remember! Your loyalty and continued support is what keeps us excited about all things chocolate!

Here’s to another year of Fat Ass goodness! Cheers!



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