Wednesday, November 18

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Umano Clothing

UMANO on Shark Tank

T-Shirts with Kid's Custom Artwork - Episode 711 - November 20, 2015

T-shirts with kids custom artwork for backpacks
Umano Clothing Company appearing on the next
Shark Tank Show in Episode 711
 The Umano Clothing Company is on a mission to empower kids and unleash their creativity inspired by art. What makes Umano Clothing's business model unique to every other Shark Tank product so far seen on the Show is it's hard to tell if this is a for-profit business, charity-driven, philanthropy, or a combination of all three. When you buy a Umano screen printed t-shirt featuring artwork created by a small child, the company gives away a backpack filled with art supplies to another child. The more custom t shirts you buy, the more backpacks filled with school supplies the company gives away to Kids around the World.

The entrepreneurs who started the Umano Clothing Company are brothers Alex and Johnathon Torrey from Athens, Georgia, who'll both be appearing on the next Shark Tank Show in Episode 711. The Brothers started the business in 2011 as a passion project by combining philanthropy with new fashion designs using custom artwork drawn by kids. The word "umano" is Italian for "mankind" and seemed like a natural fit for this soon-to-be brand new Shark Tank product.

Last year in 2014, Umano Clothing hit their yearly goal by selling over 10,000 t-shirts with pocket art and in return gave away the same number of backpacks filled with school supplies. The only thing the Torrey Brothers ask is that each child receiving a backpack will use their new supplies to draw the company a picture that might also be used in a new pocket art design.

Earlier this year, Umano launched a successful Kickstarter campaign raising over $31,000.00 from 129 financial backers on June 23, 2015. According to the comments, everything went as planned and "all the backers were satisfied" with their new pocket art t-shirts and how the Torrey Brothers handled the entire campaign. That little fact, surprisingly, is very rare for a lot of successful crowdfunding campaigns. It's always good seeing entrepreneurs taking "excellent care" of the financial backers who gave them the opportunity in the first place.

 UMANO Reviews before Shark Tank Episode 711

On the Umono website, you can buy one of their custom t-shirts or sweatshirts from $42.00 to $94.00 each. Considering how many art pictures the company's collected from each backpack they've given away, (this year's goal is 20,000)  the designs to choose from are still limited to a hand-full of custom designs. In fact, if you go to the Men's page on the site it's showing only one t-shirt with an elephant drawing on the pocket called "The Tiny Dancer" for $42 bucks. Personally speaking, the only way I'd buy a tiny dancer t-shirt would be knowing I'm also helping give a backpack full of supplies to a little kid that'll enjoy their new gift. As far as the shirt goes, I don't think this particular design fits my personality and probably wouldn't wear it. I would, however, be more interested in donating to buy more backpacks for even more kids, but unfortunately, this is not an option.

The Women's selection of Umano clothing has a bigger selection of seventeen total products to choose from ranging from $48,00 to $98.00 each. Most of the artwork is animal related with a few that should also be sold on the men's page IMO. Surprisingly, and I do mean I'm very surprised, Umano Clothing that's made using kid's artwork doesn't sell their t-shirt's to other kids. Sure, the prices would need to come down for this market and perhaps each kids custom t-shirt might only equal 1/2 of a backpack filled with supplies, but isn't this the ultimate "target market" for these types of designs?

Something tells me all the Sharks in the Shark Tank will also be wondering about this unique business model. As I mentioned at the beginning of this article, it's hard to define if Umano is a for-profit business using the backpack's to sell more product? Or are the margins so small after delivering thousands of gifts, it's more of a philanthropy run business where the bottom line is not measured in profit alone?

Watch the Umano Clothing Company on the next Shark Tank in Episode 711 this Friday night and see if the Sharks invest in Men's and Women's t-shirts with the artwork designed by Kids. 

UMANo Website


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