Total Tie Keep on Shark Tank
Have you ever seen a new product on the Shark Tank and wondered how the heck did it get on the Show? The Total Tie Keep appearing on the next Shark Tank this Tuesday night, 1/5/2016, is one such company that has me completely stumped how it made the final cut for many reasons.
Exactly what the Total Tie Keep is, can be best explained by the inventor, Dwight Littlejohn, in his description when filing for a patent back in 2007.
"Apparatus for restraining a necktie; the necktie has a front portion, a rear portion and a label attached to a back side of the front portion of the necktie. The apparatus includes a material having upper, middle and lower button holes that connect with upper, middle and lower buttons on the shirt. A first tab and a second tab are attached to the material and form a first loop and a second loop with the material such that said rear portion of said necktie is inserted through the first loop or the second loop. The first tab is positioned below the upper button hole and above thePerhaps maybe it's easier watching a video of Dwight Littlejohn demonstrating how the Total Tie Keep will keep your tie perfectly in place. The videos the only one on You-Tube demonstrating the Total Tie Keep that was published in March 2012, with a total of 488 views as of this writing.
middle button hole and the second tab is positioned below the middle button hole and above the lower button hole on the apparatus. A tied necktie secured to the collar of the shirt is attached to the apparatus by connecting a first button on the shirt to a first button hole on the material. The rear portion of the necktie is inserted through the first or second tab on the material. The apparatus and connected rear portion of the necktie are inserted through a label on a backside of the front portion the necktie. Then, the middle and lower button holes are connected to the middle and lower buttons on the users shirt."
Bringing a product on the Shark Tank patented over eight years ago is highly unusual, but it's not the first time the Show tried to breathe new life in an old invention. Even having a single video demonstrating the product with less than 500 views in three years time isn't that unusual for a brand new Shark Tank product. (O.K. maybe it is) But what's very unusual setting the Total Tie Keep apart from 99% of all the other Shark Tank products is the lack of building a professional online appearance prior to the Show. For instance, if you go to Total Tie Keep's website and click on the Facebook or Twitter tabs they resolve to the Wix.com's social pages. Good for building Wix's social network numbers up, (especially after this Episode of the Shark Tank airs on this Tuesday night) but not so good for the Total Tie Keep Brand in any way, shape or form.
After all the research on the Total Tie Keep prior to appearing on the Show, I'm more baffled than ever how this eight year old product with little momentum managed to get on Shark Tank. Obviously, there's a lot more to this story than meets the eye, (can you say "drama") and I guess we'll have to wait until this Tuesday night to learn more about this soon-to-be official Shark Tank product.
Total Tie Keep Necktie seen on Shark Tank