Featured Shark Tank Post
Atlantic Candy Company on Shark Tank
Candy Biz - Episode 803 - October 14, 2016
The Atlantic Candy Company is looking to make one sweet deal entering the Shark Tank in Season 8, Episode 803 this Friday night. What? You've never heard about Atlantic Candy Co before? While that might be the case for lots of Shark Tank Fans, no doubt you probably eaten candy manufactured or produced by Atlantic Candy. That is, of course, unless you've never had a Hershey Kiss or a host of other candies produced for Nestle, M&M Mars, or Maunanu-Lou Brands.
The owner of Atlantic Candy Company is Jared Whetstone from Saint Augustine, Florida, who's appearing to the Shark Tank in what appears to be an already established and very successful candy business. The original company first started making candy in 1967 by Jared's father, Henry Whetstone, under the name Whetstone Chocolates. When it comes to making specialized candy making machines for mass production, all the National Brands did business with Whetstone Choclate Candy Factory at one time or another.
How much product is Atlantic Candy Co already producing even before becoming an Official Shark Tank Product? Well, lets see here, would you believe almost a million candy products per week? What the heck is an established candy company with multi-million dollar long-term contracts with Hershey's, M&M Mars and Nestles to name a few, doing on the Shark Tank? Well, that questions easy. Atlantic Candy wants to become a powerhouse in the industry and increase production to over 3 million units per week by the end of next year. It's going to take an enormous investment from a Shark Investor with deep pockets to quadruple production in that short amount of time.
The video above was filmed at the Whetstone Chocolate Factory Tour a few years ago. It appears (obviously) both Whetstone Chocolates and Atlantic Candy Co are two "similar businesses" owned by the same Family. There's certainly nothing wrong with that except for the fact it's never ended in a successful deal for any business entering the Shark Tank that didn't include a percentage of both businesses. Once the Sharks found out about the "other" similar business from previous episodes, they always insist on a percentage of "both" businesses. As Mark Cuban would say, "It would be easy proving conflict-of-interest if the investment failed."
Watch Atlantic Candy Co on the next Shark Tank this Friday night, October 14, 2016, and see if the Whetstone's secure a sweet deal with the Sharks or becomes a sticky mess negotiating two simular businesses.
Atlantic Candy Co WHAT? Not selling on Amazon? :(
Whetstone Chocolate Factory